[CBC News] SEVENTEEN member Dokyeom made a stylish appearance on the morning of July 10 in Myeongdong, Seoul, attending a photo wall event to celebrate the launch of SATUR Archive’s new store.
The event drew attention not only for the brand’s sleek launch but also for the presence of its official muses—SEVENTEEN’s Dokyeom and actress Park Gyuyoung—who added star power to the occasion.
At the SATUR Archive Myeongdong location, visitors can explore the brand’s 2025 Hot Summer Collection along with a range of its signature contemporary fashion items. The brand continues to make waves in the fashion scene by blending streetwear aesthetics with minimalist design.
Fashion enthusiasts can expect more K-idol sightings at brand events, as collaborations between K-pop stars and major labels like SATUR are becoming increasingly popular both in Korea and internationally.
With idols like Dokyeom leading the charge, K-fashion continues to expand its global influence—one stylish appearance at a time.
