SEVENTEEN’s DK Shines at SATUR’s Myeongdong Store Launch

SEVENTEEN's DK and actress Park Gyu-young graced the opening of fashion brand SATUR’s latest flagship store in Myeongdong, celebrating the launch of its 2025 Hot Summer Collection.

DK of SEVENTEEN Attends SATUR Archive Launch in Myeongdong

On the morning of July 10, DK of popular K-pop group SEVENTEEN made a stylish appearance at the opening event for fashion brand SATUR’s new flagship store, ‘SATUR Archive Myeongdong’, located in central Seoul.

A Bright Stage with DK and Park Gyu-young

DK wasn’t the only one turning heads at the photo wall event. He was joined by actress Park Gyu-young, who also serves as a brand muse for SATUR. The two celebrities added glamour to the occasion, drawing attention from media and fans alike.

Showcasing the 2025 Hot Summer Collection

The newly opened SATUR Archive store will highlight the 2025 Hot Summer Collection, along with a broad range of the brand’s signature contemporary fashion offerings. Known for its modern yet minimal aesthetic, SATUR continues to gain popularity among Korea’s trendsetting crowd.

Fashion Meets K-pop Stardom

DK’s presence at the event reflects the growing union between K-pop stars and fashion labels. As idols become international icons, their influence in global fashion continues to rise. And with events like this, fans not only get a glimpse of their favorite stars but also a front-row seat to the evolving trends of K-style.

From buzzing Myeongdong to the global stage, the synergy between fashion brands and K-pop culture shows no signs of slowing down.

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