Park Gyuyoung Brings Star Power to SATUR’s Grand Opening
On the morning of July 10, actress Park Gyuyoung attended the ‘SATUR Archive Myeongdong’ grand opening event, turning heads at a photo wall session held in the heart of Seoul’s Myeongdong district.
The event was organized to celebrate the opening of a flagship location for SATUR, a contemporary fashion brand. Alongside Park Gyuyoung, SEVENTEEN’s DK (also known by his real name Dokyeom) appeared at the event as a fellow brand muse, drawing additional attention to the glitzy occasion.
2025 Hot Summer Collection Unveiled
More than just a celebrity affair, the store opening marked the debut of SATUR’s 2025 Hot Summer Collection. From minimalist silhouettes to trend-forward accessories, the store showcased a variety of fashion-forward pieces set to define the upcoming summer trends.
The brand’s decision to launch its flagship store in Myeongdong—one of Korea’s busiest and most iconic shopping districts—underscores its ambition to strengthen its presence in the competitive Korean fashion market.
From Screen Queen to Style Icon
Park Gyuyoung, known for her roles in popular K-dramas such as “Sweet Home” and “Celebrity”, continues to establish herself not just as a talented actress, but also a rising fashion figure. Her presence at the event reinforced her image as a trendsetter admired by fans and brands alike.
“I’m honored to represent a brand that reflects modern elegance and confidence,” Park Gyuyoung shared during the photo session.
With celebrated stars like Park and DK on board, SATUR appears well-equipped to make its mark with both domestic audiences and international fashion enthusiasts.
A Fashion Destination in Myeongdong
SATUR Archive Myeongdong is poised to be more than just a retail space. With artistic installations and curated collection zones, the store aims to offer a full sensory experience for fashion fans visiting from Korea and abroad.
Whether you’re there for the clothes or in hopes of a celebrity sighting, SATUR’s new hub in Myeongdong is officially open for business—and by the looks of its star-studded launch, it’s already making waves.
