K-Pop Star Meets Michelin-Star CEO
KBS 2TV’s reality special ‘Crazy Rich Koreans’ will air on July 13 at 9:20 p.m. KST, offering an intimate look into the fast-paced, high-stakes lives of two world-class Koreans: K-pop icon Hwasa and top-ranked Korean cuisine entrepreneur Simon Kim.
Hwasa’s Tour: Pain, Sweat, and Passion
Despite a fractured toe, Hwasa embarked on a solo concert tour across 11 North American cities. In the upcoming episode, viewers will witness her unwavering commitment—from running on a treadmill right before showtime to executing an electrifying performance that had fans on their feet.
Behind the glam, there’s grit: she hosts a spontaneous fan meet-and-greet on the streets, treats her staff to a full Korean barbecue dinner (aka a total “meat flex”), and even transforms her entire look in just two minutes backstage.
From riding the same equipment once used by Rihanna and Beyoncé to delivering fully immersive fan service, Hwasa’s unmatched dedication promises to inspire. But it’s not all smooth sailing—she candidly expresses frustration to her team and opens up about the pain of performing through injury with tears held back.
The Obsessed Perfectionist: Simon Kim
If Hwasa reigns the stage, Simon Kim conquers the culinary world. Owner of the Michelin-starred COTE steakhouse—ranked No.1 in North America and Top 10 globally—Kim showcases an obsessive attention to detail. From inspecting beneath tables with a flashlight to testing bathroom water pressure, no element escapes his watchful eye.
But there’s warmth behind the CEO persona: a surprise birthday party by staff and heartfelt moments of appreciation highlight the emotional bonds within the team. Kim’s leadership—marked by loyalty (he avoided layoffs even during COVID-19) and ambition (expanding to a second location near Trump Tower)—cements his role as a global restaurateur to watch.
True Dedication Behind the Glamour
‘Crazy Rich Koreans’ doesn’t just showcase luxury—it spotlights the all-in passion that drives K-culture’s brightest stars. Whether it’s packing arenas or plating Michelin-level dishes, this episode pulls back the curtain on what it really means to be “crazy good” at what you do.
Don’t miss this glimpse into the relentless drive, overwhelming emotion, and jaw-dropping routines of Korea’s finest when the show airs on July 13.
