Ye Ji-won Promotes Local Restaurants with Heartfelt Campaign
South Korean actress Ye Ji-won is gaining attention for her inspiring campaign supporting small businesses hit hard by the economic slowdown. Her latest ‘Support Project’ aims to offer meaningful encouragement to restaurant owners facing tough times.
Rather than a one-time donation, Ye Ji-won visits small restaurants, pays for her meals out of pocket, and showcases the eateries through her personal social media accounts. The project highlights the dedication of hardworking entrepreneurs and brings warmth to the concept of mindful consumption.
“A Warm Meal Can Be a Powerful Comfort”
“I keep hearing about shops shutting down,” said Ye Ji-won. “So I decided to take action. I truly believe a warm meal from a humble restaurant can be a big source of comfort for someone.”
She continued, “Supporting small businesses is, in the end, about supporting people. I believe in the positive ripple effect a single heartfelt meal can create.”
Fan Community Joins the Mission
Fans are also welcome to participate. Through the official Instagram account of her fan club ‘Yeji Dream (예지몽)’, anyone can recommend a local restaurant via comments or direct messages. Ye Ji-won plans to choose from the submissions and visit selected restaurants to show her support.
Currently Active as a TV Host
Meanwhile, Ye Ji-won is currently serving as a main host on JTBC’s health-focused program ‘This Great Body’, showcasing both her warm personality and diverse talents on screen.
This initiative proves that even a simple meal can carry great meaning—especially when accompanied by kindness and genuine support.
