Meet K-pop’s Next Game Changer
Starship Entertainment, home to artists like Monsta X and IVE, is officially stepping back into the boy group arena. This time, it’s with 7-member rookie group IDID (Jang Yonghoon, Kim Minjae, Park Wonbin, Chu Yuchan, Park Sunghyun, Baek Junhyuk, and Jung Semin). Their pre-debut campaign just launched with a series of visually striking teasers—and fans are already buzzing.
Shiny Ice, Electric Vibes
The group revealed their teaser cover image for upcoming pre-debut track ‘STEP IT UP’ on June 24. The image features melting ice sparkling over wet asphalt—a symbol of transformation, perhaps? Bold metallic lettering spells out the track title, giving us a taste of the energy-packed, intense sound to come. It’s a sharp contrast to their initial “cool and fresh” teaser concept, hinting that IDID won’t be playing it safe.
After Sunset: Mystery Meets Style
The concept photos, titled ‘After Sunset,’ are as cinematic as they sound. Shot across grassy hillsides, quiet alleys, and moody asphalt backdrops, the images seem to ask: What happened before the sun went down?
Each member flexed unique visuals:
- Jang Yonghoon: Drenched in black sequins and attitude.
- Kim Minjae: Serving soft autumnal vibes on a summer fringe.
- Park Wonbin: Rocking a glossy purple uniform and unexpected charisma.
- Chu Yuchan: Holding a wilted soccer ball pot like it’s a trophy of moodiness.
- Park Sunghyun: Eyes sparkling like he’s seconds from breaking into dance.
- Baek Junhyuk: Hugging water bottles, radiating raw intensity.
- Jung Semin: Pouring water into a pool model in a neon shirt—random, but it works.
The group shot on a grassy hill seals the deal—IDID blends casual flair with untamed charm. They’re not just another boy group clone; they’re aiming to redefine what next-gen K-pop looks like.
Countdown to Debut: September 15
IDID will officially debut with their first mini-album ‘I did it.’ on September 15. But if the pre-debut vibes tell us anything, these guys may already be ahead of the class.
With ‘STEP IT UP’ launching their sound and identity into the spotlight, IDID is shaping up to be the breakout act 5th-gen K-pop has been waiting for.
Images courtesy of Starship Entertainment
