South Korean singer Hong Ji-yoon has secured her position as the face of outdoor brand Kolping for the third consecutive year. Choi Creative Lab announced on the 11th that Hong continues her role as a brand ambassador, showcasing her versatile talents. ‘I’m delighted to collaborate with Kolping again, sharing positive and healthy vibes with fans,’ she expressed. Known as the ‘Trot Barbie,’ Hong’s captivating look and vocal prowess have made her a reliable figure in advertising. She’s gained popularity with her single ‘Under Whatever Sky, Whatever Sea’ and appeared in broadcasts like ‘Gayo Stage’ and ‘National Singing Contest.’ Hong’s diverse talents also shone on KBS 2TV’s ‘Convenience Store Restaurant’ as a special MC. Her influence extends to Japan, where she was featured on the famed Enka program and is preparing for a debut with Crown Co., Ltd. in Japan. Planning to stay active in 2025, Hong aims to keep engaging with fans globally. She intends to continue communicating genuine positivity, enhancing her career further. Her cheerful and sophisticated aura keeps captivating people. As of March, she holds a strong position in the Netizens Awards with 588 votes.