FIFTY FIFTY Goes Viral Again—Without Even Trying
While most K-pop groups need flashy comebacks to top the charts, FIFTY FIFTY is breaking the rules—again. Despite being on hiatus, the group is making waves both online and on major music platforms, all thanks to some unexpected chart resurrections.
‘Pookie’ Turns Into a Sleeper Hit
Originally released in April, FIFTY FIFTY’s track ‘Pookie’ has made an impressive return to the spotlight. The song recently climbed back into the top 40 on Korea’s Melon daily chart, turning retro vibes into real-time charts gold. In short—this track didn’t just bounce back, it boomeranged.
Fueling the song’s resurgence? A wave of TikTok-style short-form content and the catchy ‘Pookie Challenge’, which blew up thanks to K-pop boy groups, comedians, and online celebs jumping on the trend. The result? ‘Pookie’ is now conquering global fan algorithms with no signs of slowing down.
‘Gravity’ Also Starts Gaining… Well, Gravity
It’s not just ‘Pookie’ basking in second-wind success. Another standout track titled ‘Gravity’ from their 2023 mini-album Love Tune is starting to gain serious traction. After slipping into YouTube Music’s weekly popular chart for two straight weeks in July, the song is picking up a fresh round of love from fans—and not just in Korea.
The buzz kicked off when FIFTY FIFTY’s recent live performances of ‘Gravity’ spread like wildfire on social media, prompting listeners to rediscover it. And yes, listeners are calling it a “hidden bop” that could easily headline any playlist.
Fans Want More—and They Might Get It Soon
This unexpected wave of virality proves one thing: good music is timeless. Fans are now dubbing FIFTY FIFTY a “trust-and-listen” group—a badge of honor in K-pop. And although they’re not currently promoting, the group is actively chatting with fans through online content, festivals, and signing events both on and offline.
So, is it a comeback if you never really left? Either way, FIFTY FIFTY is proving they’re here to stay, one viral hit at a time.
Photo credit: ATTRAKT
