Lotte Surges Back to No.1 With Fan Support
Lotte has made a triumphant return to the top spot in the July 2025 Netizen Awards: Corporate Category, grabbing 1,903 votes (36.8%). The company edged out last month’s leader, Samsung Electronics, signaling that its loyal fanbase is far from idle.
This isn’t just a numbers game—Lotte’s comeback reflects a deeper connection with the public. Thanks to consistent brand appeal and savvy communication, the company has proven that its popularity isn’t a one-hit wonder. Fans rallied hard, and the result is a major rebound that feels more like a grassroots movement than a fluke.
Samsung Slips—But Barely
Samsung Electronics came in second this month, collecting 1,671 votes (32.3%). Though the tech giant was July’s runner-up, its consistent high scores highlight a dedicated fanbase determined to keep the momentum alive. Still, the slip from the throne shows no one’s crown is safe in this digital popularity contest.
Mid-Tier Mayhem
Hyundai Motor snagged third place with 747 votes (14.4%), maintaining its solid mid-top-tier status. Not far behind was LG, landing in fourth with 526 votes (10.2%)—a narrow margin, but enough to keep things interesting.
Other companies making the top 10 included:
- Shinsegae – 163 votes (3.2%)
- SK Group – 97 votes (1.9%)
- Hanwha Ocean – 54 votes (1.0%)
- Doosan Enerbility – 6 votes (0.1%)
- EcoPro – 4 votes (0.1%)
- Netmarble – 3 votes (0.1%)
More Than Just a Popularity Contest
This month’s shift in rankings highlights how intense the competition has become among Korea’s top brands. Lotte’s resurgence wasn’t just a random spike—it was a well-earned comeback powered by fan engagement and long-term goodwill.
The big question? Whether this momentum will hold in August or if another shakeup is coming. Buckle up—these corporate K-battles are just getting started.
