Gen Z K-pop Darlings Turn the Heat Down—with Slushies
If you’re in Seoul this week and feel the summer heat creeping in, girl group KiiiKiii’s got the perfect chill fix. The five-member rookie group (Jiyu, Isol, Sui, Haeum, and Kiya) is serving up icy vibes—literally—with a surprise slushy truck promotion ahead of their August 6 digital single release, DANCING ALONE.
Slushy Truck + Comeback? Say No More
KiiiKiii teased the event via their social media on August 1, sharing playful photos of icy drinks, cute signage, and the now-trending hashtag #KiiiKiiiSlushTruck. The announcement revealed that fans can visit a designated café to grab a free slushy in celebration of the group’s comeback.
The truck will park from August 2 to 5 at Café Scène (20 Yeonmujang 5-gil) in Seoul’s Seongdong District. Open from 12 PM to 7 PM KST each day, the event invites fans (aka “TIKI,” the official fandom name) to cool down, vibe with the track’s summer mood, and create lasting memories with KiiiKiii.
Online Game Adds Flavor to the Fun
KiiiKiii didn’t stop with frozen drinks. On their official website (kiiikiii.kr), the previously locked “slushy game” is now live. The digital activity lets fans create and customize their own slushy—complete with stickers and photo ops. Instantly, social media was flooded with fans showing off their colorful concoctions, buzzing with excitement ahead of the group’s return.
This interactive content boosts the hype for DANCING ALONE, showing KiiiKiii’s knack for blending music with digital and real-world engagement. From visuals to concept, the campaign radiates the quirky, creative energy Gen Z fans adore.
Comeback Countdown Is On
KiiiKiii has been teasing DANCING ALONE through eclectic visuals and teaser content that hint at a breezy yet emotionally resonant summer anthem. With their slushy-powered promo and vibrant aesthetic, expectations are high for what the full single will bring.
DANCING ALONE drops August 6 at 6 PM KST on all major music platforms. If the slushy buzz is any indication, this might be the coolest summer comeback yet.
Image Credit: Starship Entertainment
