NEWBEAT, the rising rookie boy group, is set to enter the K-pop scene with an electrifying debut. Their first full-length album, ‘RAW AND RAD,’ scheduled for release on the 24th, embodies the fearless and rebellious spirit of youth. The group, consisting of Park Minseok, Hong Minseong, Jeon Yeoyeong, Choi Seohyeon, Kim Taeyang, Jo Yunhu, and Kim Riu, has already captivated fans with their recently revealed concept photos, showcasing wild energy and individuality.
On the 15th, NEWBEAT unveiled their charismatic group and unit concept images via their official social media. Dressed in funky, edgy outfits, the members exuded confidence and raw allure. Their unit photos, in particular, highlighted a dynamic, street-style charm, emphasizing the group’s free-spirited nature.
‘RAW AND RAD’ tells the story of ambitious young men who embrace challenges without fear of failure. Even before their debut, NEWBEAT generated buzz by pre-releasing tracks ‘JeLLo (힘숨찐)’ and ‘HICCUPS,’ building anticipation among fans. Notably, ‘JeLLo (힘숨찐)’ secured the 9th spot on the ‘K-pop Radar’ weekly fandom chart, reflecting strong international interest.
NEWBEAT is under Beat Interactive, the same agency behind this promising new act. Notably, members Park Minseok and Jeon Yeoyeong are recognized for their past appearances on Mnet’s ‘Boys Planet’ and as a former TO1 member, respectively. The group has also been actively engaging in busking tours worldwide, refining their performance skills while steadily growing a global fandom.
Following the album release, NEWBEAT will hold their highly anticipated Mnet Global Debut Show on the 24th at 8 PM. They will also meet fans through the SBS Debut Fan Showcase on the 28th, marking an exciting beginning to their K-pop journey. With an impressive build-up to their debut, industry watchers are eager to see if NEWBEAT will establish themselves as a dominant force in the industry.
