SAY MY NAME is making waves in the K-pop scene. Their latest title track ‘ShaLala’ from their second EP, ‘My Name Is…’, has achieved an impressive feat by surpassing 10 million views within just four days of its release. This remarkable achievement outpaces their previous hit, ‘WaveWay,’ and reaffirms their growing influence as a notable 5th-generation rookie group.
The ‘ShaLala’ music video captivates viewers with its youthful energy, set against a school backdrop that beautifully captures the excitement and aspirations of youth. The MV highlights the members’ refreshing and vibrant charms, opting for natural aesthetics rather than overly flashy effects—earning it an enthusiastic response from K-pop fans worldwide. The video’s cinematography evokes the feel of a coming-of-age drama, adding to its appeal.
Musically, ‘ShaLala’ blends retro sounds with an analog charm that radiates the warmth of a spring day. The song’s theme of young girls embarking on their journey of dreams infuses it with a sense of innocence and anticipation, resonating deeply with listeners. This comeback highlights SAY MY NAME’s artistic growth and positions them as a new-generation K-pop sensation.
With this successful comeback, SAY MY NAME is set to ramp up promotional activities, engaging fans with diverse content and stunning performances. Their continued presence in the industry is expected to further elevate their popularity.
Industry experts have praised SAY MY NAME, stating, “They are more than just a rookie group—they showcase both musical talent and mass appeal, making them a formidable force in K-pop’s evolving landscape.” As their journey unfolds, expectations for SAY MY NAME’s future are on the rise.
