The New Boys on the K-pop Block
Move over, seasoned idols—a new boy group is rewriting the debut playbook. Rookie sensation idntt (read: identity) stormed into the scene with their first album ‘unevermet’, and the numbers do not lie: a jaw-dropping 336,000 first-week sales, according to Hanteo Chart. That’s enough to earn them the 6th highest debut album sales of all time among boy groups.
From Unknown to Unmissable
The group didn’t just chart—they conquered. When the Hanteo weekly chart updated on the 18th, idntt landed at #1, outpacing even their more established peers. Not bad for their first trip around the stage lights.
What’s Behind ‘unevermet’?
idntt’s debut album plays like a coming-of-age K-drama in sonic form. Conceptually rich, ‘unevermet’ explores what it means to step into your identity in a world full of uncertainty—and do it with flair. The triple title tracks—‘You Never Met’, ‘Storm’ (Korean title: ‘던져’), and ‘BOYtude’—each highlight a different emotional layer:
- ‘You Never Met’: A contemplative dive into self-identity and missed connections.
- ‘Storm’: A raw burst of teenage unpredictability and rebellious energy.
- ‘BOYtude’: A playful celebration of youth swagger and scars worn like badges.
Rather than follow the cookie-cutter formula for idol launches, the album is described as “a journey to find an unfinished boy’s true self”.
Triple the Trouble, Triple the Impact
Each of the three title tracks doesn’t just stand on its own—they storm onto the stage with unique flair. From introspection to attitude, idntt’s performances on music shows have surprised even the most jaded fans. And with their distinct fashion and choreography, the group is becoming impossible to ignore.
What’s Next for idntt?
With global attention already heating up, fans can expect more performances, behind-the-scenes content, and maybe even an international tour down the line. The group has promised to keep the connection going with more content and interactive experiences for fans worldwide.
Breaking records is one thing—but building a universe? That seems to be idntt’s next mission.
Photo courtesy of Modhaus