Kep1er Rebrands as Bold ‘Bubble Gum’ Rebels in Fierce Summer Comeback

Kep1er returns as fierce summer rebels with their 7th mini album 'BUBBLE GUM,' showcasing daring charisma, addictive tracks, and a bold image transformation.

Kep1er Is Back — with Bubblegum and Bite

Power rookies-turned-K-pop queens Kep1er are trading their cute charm for fearless charisma in their new mini album ‘BUBBLE GUM’, released today at 6 p.m. KST. It’s their seventh mini album and their boldest concept yet.

#1: Summer Queens with a Sweet—but Sassy—Edge

Fresh off a 9-month hiatus since ‘TROPI-TAP’, Kep1er (members: Choi Yujin, Xiaoting, Kim Chaehyun, Kim Dayeon, Hikaru, Huening Bahiyyih, and Seo Youngeun) is ready to dominate the summer with infectious beats and explosive stage presence. The title track ‘BUBBLE GUM’ blends house-based EDM pop with confident lyrics like, “I’ll swallow all those uncomfortable looks in one bite.” That’s not just sugar—it’s spice.

The album features a total of five tracks: ‘BUBBLE GUM’, ‘Taste Better’, ‘Don’t Be Dumb’, ‘Ice Tea’, and ‘Yum (KOR ver.)’.

#2: Cute No More — It’s Time for Chaos & Charisma

Once known for their sweet, doll-like visuals, Kep1er is now leaning into a wildcard concept that’s equal parts rebellious and magnetic. Think bubblegum, but with sharp edges.

From bubble-popping dance moves to eye-catching album packaging, the group’s comeback promotions have hit hard. They even turned heads at the 2025 Weibo Gala in Bangkok, where they were the only K-pop girl group to appear as presenters—clearly setting the stage for a global takeover.

#3: No Filler — Every Track Slaps

‘Don’t Be Dumb’ hits hard with fast-paced synths and an aggressive bassline that only Kep1er can make catchy. ‘Ice Tea’ offers a dreamy vibe, cooled with pluck synths and a refreshing summer pop feel, while ‘Yum (KOR ver.)’ brings a slick dance break that adds a fresh twist to an already well-loved tune.

“We’re not just dropping bops—we’re dropping attitude,” the group’s concept seems to scream. With this album, Kep1er doesn’t ask for your attention—they grab it.

A Bold Leap Toward the Global Stage

After debuting on the Billboard 200 last year with their 6th EP ‘TIPI-TAP’ at No. 147, Kep1er’s global appeal is undeniable. ‘BUBBLE GUM’ isn’t just a comeback—it’s a statement. And judging by the fan buzz and YouTube teasers, fans are already chewing on every sugary second.

So… are you Team Sweet or Team Sassy? With Kep1er, you don’t have to choose—you get both, with a side of dance-break flair.

You can stream ‘BUBBLE GUM’ now on all major music platforms.

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