SM Entertainment’s highly anticipated ‘SMTOWN LIVE 2025’ concert is heading to London, capturing the attention of K-pop enthusiasts worldwide. The event, scheduled for June 28 at Allianz Stadium, Twickenham, is already seeing strong ticket sales via Ticketmaster.
The latest lineup announcement has further heightened anticipation, especially with the inclusion of EXO’s KAI, marking his return after military service, and UK boy band dearALICE, produced with SM Entertainment’s involvement. BBC has covered the concert as a milestone event, recognizing K-pop’s growing influence in the UK. Groups like Girls’ Generation, EXO, Red Velvet, aespa, RIIZE, and NCT will share the stage, making this a celebration of SM’s legacy spanning 30 years.
KAI expressed his excitement, stating, “It’s thrilling to finally reunite with fans after so long.” Meanwhile, dearALICE’s debut track ‘Ariana’ has been gaining traction, further amplifying buzz about their participation in the concert.
SM Entertainment emphasized that the concert is more than just a music event—it’s a cultural celebration encompassing K-pop’s past, present, and future. UK media outlets such as BBC, The Sun, and Daily Mirror have spotlighted the event, underscoring K-pop’s rising presence in the country.
Fans have taken to social media to share their exhilaration over the star-studded lineup. One fan tweeted, “Seeing all SM artists on one stage together feels like a dream come true!” Others are particularly eager for KAI’s return, with comments like, “The wait is finally over!” reflecting their excitement.
Organized in partnership with FRONTROW, ‘SMTOWN LIVE 2025’ in London is set to be a landmark moment for K-pop’s continued expansion in the global music market. As the UK’s K-pop fandom continues to grow, this concert marks another step in solidifying K-pop’s influence on a worldwide scale.
