How a K-Drama Classic Found New Life on Netflix
Melomance’s emotional hit ‘Love, Maybe’ is enjoying a second life—and this time, it’s global. Originally released as the main OST (original soundtrack) for the hit 2022 K-drama Business Proposal, the tender love song has made a stunning return to the charts, sparked by its inclusion in Netflix’s fantasy-action film KPop Demon Hunters.
From Drama Darling to Movie Magic
The track plays during an emotional turning point between the film’s leads, Rumi and Jinwoo, layering romance into a scene already charged with emotion. Its soft piano and heartfelt lyrics struck a chord with viewers worldwide, showing once again the universal appeal of the “K-OST” phenomenon—Korean drama and film soundtracks with emotional depth and global resonance.
Chart Numbers Don’t Lie
Thanks to its renewed spotlight, ‘Love, Maybe’ has re-entered major music charts both in Korea and abroad. It appeared on Spotify’s U.S. daily chart at No. 197 (as of August 24) and has surpassed 100 million cumulative streams—proof that good songs don’t retire, they just await their comeback season.
On August 26 alone, the track was streamed over 700,000 times globally. Back home, it’s seeing a reverse run on charts like Melon’s Top 100, peaking at No. 74 again despite debuting three years ago. Talk about a musical boomerang.
What Makes ‘K-OST’ So Addictive?
Korean OSTs often feel like emotional soundtracks to fans’ lives—and Melomance knows how to deliver. With Kim Minsuk’s poignant lyrics paired with the duo’s signature heartfelt melodies, ‘Love, Maybe’ continues to prove that great music transcends borders, subtitles, and even genres.
This latest OST resurgence has also reaffirmed Melomance’s reputation as the go-to act for musical storytelling in both drama and film landscapes.
The K-Ballad Keeps Rolling
As K-pop fans and moviegoers continue to fall for this old-but-gold track, one thing is clear: the world doesn’t just want high-energy idol anthems—they’re also here for the feels. With Melomance redefining what international OST success looks like, we might be looking at a growing niche within the global Hallyu wave: “K-ballads with box office clout.”
So, is it love? Maybe. But it’s definitely a hit—again.
Image credit: Abyss Company
