Han So-hee Stuns as the New Face of Musinsa Standard
It’s official—Han So-hee is fashion’s new it-girl. The breakout K-drama star has been tapped as the latest ambassador for Musinsa Standard, one of Korea’s leading fashion labels, just in time for their 2025 fall/winter collection. And yes, the teaser photos are everything.
Walk, Don’t Run: Han So-hee’s Debut in Musinsa’s FW 2025 Campaign
Decked out in a sharp oversized black blazer, Han channels moody minimalism while stepping forward with quiet confidence. The campaign’s backdrop is a monochrome wash of gradients—simple, clean, and all eyes on Han. Sleek, long black hair and a chunky chain necklace complete her modern, urban femme look.
The photos practically whisper, “less is more,” and So-hee delivers that message with editorial-level poise.
Why Han So-hee? The Perfect Match of Star Power and Style
Musinsa Standard says it chose the actress for her ability to seamlessly blend on-screen intensity with off-duty elegance—two key qualities the brand feels define their 2025 vision. A rep from the label noted that she brings both “sophistication and approachability” to the image reboot heading into the cooler seasons.
And can we take a moment for that stare? Han’s cool-toned, serene gaze into the camera perfectly captures the label’s core concept: modern, understated fashion that commands attention without shouting.
From Netflix to New York Fashion Week?
If you’ve been living under a Wi-Fi rock, Han So-hee shot to mainstream K-drama fame through roles in edgy dramas like The World of the Married and Nevertheless. She’s reportedly considering a role in the upcoming Netflix series Solo Leveling, Netflix Korea’s live-action adaptation of the hit webtoon.
But with this fashion partnership, Han is making it clear: she’s comfortable straddling both the acting scene and the runway. Her Instagram already plays like a curated visual diary of high-low street fashion and effortlessly polished beauty looks.
Fans React with ‘It-Girl Confirmed’ Energy
- “SHE’S SERVING COUTURE IN CASUALS. I can’t breathe.” – @sohee_angel
- “How is a blazer making me want to buy the whole brand?!” – @kstyleguru
- “The chic walk, the stare, the vibe—Musinsa scored BIG.” – @hanhive
The campaign teasers have lit up social media, with fan edits, reaction memes, and outfit breakdowns flooding X (formerly Twitter) and TikTok. Fashion blogs are already predicting that the “Han effect” will spike searches (and sales) for minimalist tailoring this autumn.
Musinsa Standard’s Vision for Fall/Winter 2025
Musinsa’s 2025 strategy goes beyond the basic seasonal drop. By pairing with top-tier actors like Han So-hee and Lee Do-hyun, the brand aims to push character-driven fashion stories—garments that feel lived-in, personal, and narratively stylish.
Executives from Musinsa say the campaign will explore new styling methods that blur the line between casualwear and directional fashion. Think versatile statement pieces that speak Gen Z and millennial fluently.
What’s Next for Han So-hee?
Besides possibly entering the universe-slaying webtoon adaptation Solo Leveling, Han is signaling a firm move into fashion territory. She’s already collaborating more actively with Musinsa through behind-the-scenes content, and she’s been actively posting style snaps and slice-of-life reels across her socials.
Whether she’s playing a sword-wielding heroine or stealing looks in a cityscape shoot, expect Han So-hee to remain firmly at the center of both pop culture and streetwear fandoms for seasons to come.
FAQs
Who is Han So-hee’s latest brand collaboration with?
Han So-hee is now the official ambassador for Korean fashion brand Musinsa Standard for their 2025 fall/winter collection.
What is Musinsa Standard’s campaign concept for 2025?
The brand is focusing on understated modern fashion featuring key visual storytelling, blending sleek silhouettes with star power.
Is Han So-hee appearing in new dramas or series?
She is currently considering a role in the Netflix adaptation of Solo Leveling, a massively popular webtoon being transformed into a live-action K-drama.
