Lifestyle brand GUESS has unveiled its second spring collection, radiating seasonal freshness through a vibrant photo shoot featuring star actress and K-pop idol Suzy.
The pictorial makes striking use of colorful floral props to amplify the bright and cheerful essence of spring. In one of her standout looks, Suzy pairs a sleeveless denim top with wide-leg jeans in a denim-on-denim ensemble that exudes breezy elegance.
Adding a romantic flair, Suzy also dons a tweed vest and matching pink cardigan setup—an outfit that drew praise with comments like, “She looks even more beautiful than the flowers.” Her effortlessly chic style was further elevated with trendy denim pants, showcasing GUESS’s signature details like jacquard patterns and side pintucks.
A GUESS spokesperson shared, “Suzy’s styling perfectly captured the mood of our spring collection. Her refreshing and graceful image harmonized seamlessly with our brand’s aesthetic, enhancing its appeal.”
Suzy’s featured items in the campaign are now available online and in GUESS stores across South Korea.