Tech Meets K-pop: A Groundbreaking Collaboration
Global K-pop sensation LE SSERAFIM has taken fans by storm with the release of their music video for ‘Come Over’, a track from their fifth mini album HOT. Premiered at midnight on May 31 via HYBE LABELS YouTube channel, the video was produced in collaboration with Google and features a futuristic concept powered by Android technology.
Gemini, Decoding Messages and Sparking Moves
The music video integrates Google’s AI assistant Gemini, adding a tech-driven narrative to the group’s performance. Sakura is seen interpreting an anagram with the help of Gemini in a grocery store, unraveling the hidden message “Open a new world.” This phrase leads the five members on a journey of self-expression through dance in unique settings—like a swimming pool and a conveyor belt—breaking free from uniformity and embracing creativity.
Artistic Synchronicity and Message
LE SSERAFIM finds themselves inspired by ‘artistic swimming,’ an analogy for how music can transform otherwise mundane environments. Their synchronized choreography symbolizes the theme of the song: being honest with your emotions and enjoying the moment through dance. The Android mascots dressed in matching outfits add a playful touch to the high-tech narrative.
Chart-Topping Popularity Around the Globe
‘Come Over’ has not only captured attention for its visuals but also made impressive strides on global charts. It ranked 27th on Spotify Korea’s Daily Top Songs, 165th in the U.S., and 168th in Japan. Japan’s Billboard Hot Shot chart even placed it at No. 6. Meanwhile, their title track ‘HOT’ secured the 154th spot on Spotify’s Global Weekly Top Songs chart for the second week in a row.
Global Remix Release and Fan Excitement
In addition to the original version, LE SSERAFIM is releasing a remix album ‘Come Over (Remixes)’ at noon, further fueling excitement among their global fandom. This project proves the group’s innovative approach to music and performance, blending cutting-edge technology with their bold artistic identity. As K-pop continues to evolve, LE SSERAFIM remains at the forefront of its fusion with digital innovation.
The Future Is Now for LE SSERAFIM
By pushing creative boundaries and merging music with AI, LE SSERAFIM’s latest work is more than just a music video—it’s a statement on the future of performance. Packed with energy, tech-savvy charm, and visual experimentation, ‘Come Over’ cements LE SSERAFIM’s global appeal and artistic ambition.
