Rocket Punch’s Sooyeon Slays Her Runway Debut

Who needs just a stage and mic when you can own a whole runway? Rocket Punch’s Sooyeon proved that idols can dominate the fashion world too, delivering serious main character energy at the Hi Seoul Fashion Show on September 4. Held at Seoul’s DDP Fashion Mall (Dongdaemun Design Plaza), the show featured rising designers and debuted collections for both the 2025 Fall/Winter and 2026 Spring/Summer seasons.

Sooyeon Walks for Etoile, a Brand That Reimagines Hanbok

Sooyeon didn’t just walk the runway—she *owned* it. She modeled for Etoile, a fashion brand known for transforming Hanbok—traditional Korean dresses—into modern, wearable art. Think historical drama, but make it fashion.

Etoile’s collection merged intricate patterns from Korean folk art with sleek modern cuts, and Sooyeon stole the spotlight in an outfit that celebrated traditional roots while screaming high fashion. Her confident gaze, crisp posture, and runway strut made even seasoned models take notes.

The Idol-Turned-Model Era: Sooyeon Enters Her Multi-Talent Era

This event marked Sooyeon’s official runway debut—but if you didn’t know better, you’d think she’d been modeling for years. Fans know she’s more than just a K-pop vocalist; Sooyeon continues to flex her versatility as an all-around entertainer, often referred to in Korea as a “multi-talented artist” or 만능 엔터테이너.

Her powerful visuals, expressive poses, and natural charisma made her one of the most talked-about faces at the show. Let’s be real—when Sooyeon steps out, cameras follow.

Hi Seoul Fashion Show: A Platform for K-Fashion’s Global Dreams

Organized with support from the Seoul Metropolitan Government, the Hi Seoul Fashion Show is more than glossy runways. It’s part of a larger initiative to propel independent Korean designers to the world stage. By showcasing fresh talent, the event aims to make K-fashion the next big wave after K-pop and K-drama in Hallyu culture.

This dual-season show allows brands like Etoile to present diverse creations and adapt to ever-changing global trends. Sooyeon’s participation further cements K-pop’s influence in elevating K-fashion for international awareness.

From Stage Lights to Spotlights: How Sooyeon Shone

The audience wasn’t ready. Dressed in an elaborate yet sleek Hanbok dress, Sooyeon walked with the poise of a seasoned pro, turning heads and prompting hushed wows from the crowd. Her walk was crisp, her expression fierce—and the atmosphere? Electric.

• Fan reaction: “Is there anything Sooyeon can’t do?”
• Fashion blogger: “She was the visual peak of the entire show.”
• Designer comment: “Her aura brought our vision to life.”

Whether it was the way the traditional fabrics flowed effortlessly or how she made ancient aesthetics feel fresh, Sooyeon was a walking statement.

What This Means for Sooyeon and the Future of K-Pop X Fashion Collabs

If global fans needed another reason to stan, this runway appearance provided it. Sooyeon’s crossover into fashion isn’t just a one-off gig—it opens new doors for future collaborations between K-pop idols and Korean designers. And let’s be honest: she’s setting the bar high.

With fans rallying behind her, brands eager to tap into her star power, and Seoul backing creatives through shows like this, Sooyeon’s fashion-forward career shift is just beginning. We won’t be surprised if next season sees her front-row at Paris Fashion Week, or even walking couture.

Why the Etoile x Sooyeon Collaboration Stands Out

Sooyeon wasn’t just modeling clothes—she was telling a story. The fusion of tradition and modernity in Etoile’s aesthetic found the perfect ambassador in Sooyeon, who embodies that balance on and off stage. As Hallyu spreads, collaborations like this show how Korean culture can evolve while honoring its roots.

Etoile’s move to cast a popular idol like Sooyeon proved genius, instantly amplifying the brand’s profile. Meanwhile, for Sooyeon, it’s another star achievement to add to her ever-growing resume.

FAQs

Q: Who is Sooyeon from Rocket Punch?

A: Sooyeon is the main vocalist of the K-pop girl group Rocket Punch. Known for her strong vocals and visuals, she recently expanded into fashion by walking in the Hi Seoul Fashion Show as a model.

Q: What is Etoile’s specialty in fashion?

A: Etoile is a Korean fashion brand known for its modern reinterpretation of Hanbok, Korea’s traditional clothing. It incorporates folk art motifs and updated silhouettes to bridge Korea’s cultural past and contemporary fashion scenes.

Q: What is the Hi Seoul Fashion Show?

A: The Hi Seoul Fashion Show is a Seoul Metropolitan Government-supported event that promotes emerging Korean designers and brands. It’s held at DDP and aims to boost K-fashion’s global visibility.