Kim Hye-jin Lights Up Seoul Fashion Week Runway
When Kim Hye-jin entered the photo wall at the ULKIN runway show during the 2026 S/S Seoul Fashion Week, time seemed to slow down — or at least the cameras did. Held at Seoul’s iconic Dongdaemun Design Plaza (DDP) on June 6, the event saw the former Miss Korea stealing the spotlight with effortless elegance and high-fashion charisma.
Korean Pageant Royalty Meets Global Fashion Stage
If you thought the Miss Korea crown was Kim Hye-jin’s final form, think again. The beauty queen proved that her influence stretches far beyond pageants as she stepped into one of Korea’s most prestigious fashion stages this season. Donning a look that married street style edge with runway sophistication, she reminded us why she’s a main character energy wherever she goes.
While most fashion week attendees aim to blend in with the artsy crowd, Kim Hye-jin made no attempt to dim her star power. Her presence wasn’t just a cameo — it was a statement.
2026 S/S Seoul Fashion Week: Where K-fashion Gets Global
Seoul Fashion Week has become more than just an industry event; it’s a full-blown cultural moment. Blending K-fashion identity with global runway trends, the 2026 Spring/Summer season included bold collections from indie darlings and commercial trailblazers alike. And ULKIN’s lineup? Avant-garde meets wearable rebellion.
Founded by Lee Seong-dong, ULKIN is known for its approach to sustainable fashion, upcycling materials into futuristic silhouettes. Naturally, Kim Hye-jin’s presence added even more spotlight to a brand that’s steadily becoming a global name in eco-luxury fashion.
The Fashion Moment: Kim Hye-jin at the ULKIN Photo Wall
Standing before a flurry of flashbulbs, Kim posed for photos in ULKIN’s latest collection. Although she wasn’t walking the runway, her appearance at the photo wall felt like its own showstopper. From her subtly confident stance to her disarming smile, she served red carpet meets editorial energy in seconds.
And yes — fans took notice. Social media lit up with posts from on-site attendees and online viewers who couldn’t stop praising how she nailed the ‘cool, minimal but make it high fashion’ look.
Fan Reactions: ‘Queen Behavior Only’
- “Kim Hye-jin doesn’t attend fashion week — she elevates it.”
- “Serving chic, sustainable, and stunning. The ULKIN effect!”
- “She walked into that photo wall and owned it like it was Paris Fashion Week.”
Netizens were clearly impressed. Kim’s combination of pageant poise and modern fashion sensibility won her even more admiration, especially from younger fashion fans who may only now be discovering her post-crown glow-up.
What’s Next for Kim Hye-jin?
Though best known for her Miss Korea title, Kim Hye-jin has shown signs of expanding into fashion and entertainment more broadly — with scheduled variety show appearances and brand collaborations rumored to be in the works. Her presence at this season’s Seoul Fashion Week might be just the beginning of a wider pivot into cultural icon territory.
If the fashion gods are listening, a runway appearance next time feels not only possible — but inevitable.
Why Seoul Fashion Week Matters More Than Ever
As K-pop and K-dramas continue to dominate global headlines, events like Seoul Fashion Week play a major role in showcasing Korea’s creative identity. From clothing design to street style to the celebrities who attend, it’s a vivid snapshot of the Hallyu wave evolving in real time.
With personalities like Kim Hye-jin bringing added buzz, this runway season proves that fashion in Korea isn’t just about threads — it’s about cultural narrative, visual drama, and star power.
FAQs
Who is Kim Hye-jin?
Kim Hye-jin is a former Miss Korea titleholder and rising figure in Korean fashion and entertainment. Known for her classic beauty and poised presence, she’s becoming a go-to face for high-profile events.
What is ULKIN?
ULKIN is a Korean fashion brand famous for its sustainability efforts and upcycled fashion pieces. It’s a recurring favorite at Seoul Fashion Week thanks to its boundary-pushing designs.
Where is Seoul Fashion Week held?
Most major shows, including the ULKIN event Kim Hye-jin attended, are hosted at Dongdaemun Design Plaza (DDP), a futuristic venue in central Seoul known for its architectural beauty and cultural events.
