Kim Goeun Becomes the Muse for Mardi Mercredi’s Spring Release
South Korean actress Kim Goeun has teamed up with fashion label Mardi Mercredi for their latest seasonal collection titled L’Organza Pastel. Filled with ethereal textures and romantic color palettes, the collection captures the delicate charm of spring.
Soft, Sheer, and Stylish: What’s in the Collection?
The new line combines soft satin and dreamy organza fabrics with pastel hues to create a light, breezy seasonal look. From blouses and skirts to statement dresses and accessory pieces like organza shoulder bags, the collection offers versatile options for romantic layering and elegant styling.
Key pieces also include the label’s signature flower-print tees — now available in vintage-inspired tones. Items like the Tripled Flower Tee and the creamy satin bustier are perfectly suited for casual days or dressed-up dates. Pair them with simple denim or a layered skirt to achieve an effortlessly chic vibe.
Kim Goeun Flaunts Chic Yet Romantic Aesthetic
As the collection’s muse, Kim Goeun breathes life into the designs through a new pictorial. Sporting a short haircut with a cool edge, she blends boyish charm with exquisite elegance. One standout look matches a soft-colored sheer skirt with a crop tee and jeans to capture a playful yet polished style. Elsewhere, her outfit featuring a crop organza blouse and midi skirt embodies Mardi Mercredi’s classic meets modern aesthetic.
Pastel Florals and Limited-Time Deals
The signature floral prints get a fresh update in this line with creamy butter tones and soft pastels, adding a cozy, warm touch to spring fashion. Additional details like puffed sleeves, ribbon accents, and embroidered organza textures elevate the romantic feel of the pieces.
The L’Organza Pastel collection officially launched on March 31 and is currently available via Mardi Mercredi’s online store and retail locations throughout Korea. Fans can also enjoy a 10% launch discount plus an additional coupon promotion until April 6.
A Fashionable Spring with Kim Goeun
With her graceful charm and edgy style, Kim Goeun brings a unique flair to the soft aesthetics of this collection. Whether you’re dressing up for a cherry blossom date or enjoying a spring stroll, Mardi Mercredi’s pastelized lineup may be just what your wardrobe needs this season.