Lee Jun-young Attends Luxury Beauty Brand Event in Seoul
SEOUL, South Korea — Renowned actor Lee Jun-young made an elegant appearance at the opening event of luxury brand Sulwhasoo’s latest pop-up store, the ‘Yunbit Lounge’, held at Lotte Avenuel in Jamsil on June 10.
The event celebrated the pop-up launch of Sulwhasoo’s iconic First Care Activating Serum, also known as Yunjo Essence. The temporary store invites visitors into an immersive beauty experience blending tradition and innovation — running from June 10 to June 20.
Star-Studded Lineup Lights Up the Venue
Alongside Lee Jun-young, the event featured other high-profile Korean celebrities, including Hyeri, Lee Joon-hyuk, and Gong Seung-yeon, all adding star power to the glitzy photo wall festivities.
With Korean beauty brands continuing to surge globally, Sulwhasoo’s event reflects the growing global interest in K-beauty, with its holistic ingredients, innovative technology, and striking presentation.
From K-pop Idol to Accomplished Actor
Lee Jun-young, formerly a member of K-pop boy group U-KISS, has successfully transitioned into acting. Known for his roles in popular K-dramas and films, his appearance at the event drew attention from fans and media alike. Flashbulbs sparked as he walked the red carpet in a sleek, black ensemble, reflecting both elegance and confidence.
Why Pop-Up Stores Are the New Trend
Pop-up stores have become a rising trend among luxury brands in Korea, offering fans a chance to experience products interactively. In the case of ‘Yunbit Lounge,’ Sulwhasoo transforms a retail space into a visual and tactile journey through the essence of traditional Korean beauty rituals.
As Korean culture continues to attract global fans—from K-pop to K-beauty—actors like Lee Jun-young play an important role in bridging style and stardom across industries.
