SEOUL, South Korea — On June 10, actress Hyeri made a radiant appearance at the opening photo event for luxury beauty brand Sulwhasoo’s Yoonjo Essence popup store, aptly named the ‘Yoonbit Lounge’, held at Lotte Avenuel in Jamsil.
Alongside Hyeri, fellow stars Lee Junhyuk, Lee Junyoung, and Gong Seungyeon also graced the event, drawing attention both for their celebrity presence and fashion-forward looks.
The ‘Yoonbit Lounge’ is a temporary popup store dedicated to showcasing Sulwhasoo’s best-selling Yoonjo Essence. The event runs from June 10 to June 20 and was designed to offer fans an immersive experience with the brand’s signature skincare product.
Hyeri, known for her vibrant on-screen charm and trendsetting style, turned heads with her elegant yet modern look that perfectly matched the luxurious ambiance of the event.
With beauty and skincare gaining even more traction worldwide through Hallyu influence, brand events such as this are becoming increasingly popular, turning product promotions into mini red-carpet affairs.
“I’ve always loved Sulwhasoo. The Yoonjo Essence has been a staple in my routine, so it’s exciting to be a part of this launch,” Hyeri shared at the event.
As more Korean celebrities and brands collaborate to promote K-beauty globally, events like the Yoonbit Lounge continue to showcase how star power and skincare seamlessly come together.
