Stylish Synergy Between K-pop and Fashion
GUESS has officially launched its 2025 spring campaign in collaboration with rising K-pop girl group NMIXX. As newly appointed brand ambassadors for GUESS Asia, the members of NMIXX brought their own flair and charisma to the brand’s signature style, creating a visually striking fashion showcase with a modern twist.
Two Concepts, One Powerful Statement
The campaign features two distinct yet complementary concepts. The first reimagines GUESS’s iconic denim in a futuristic light. Using a mix of seasonal mocha mousse and blue hues, alongside reflective mirror props, the theme emphasizes a cutting-edge, avant-garde atmosphere. The standout piece: a newly released gray-bleached denim paired with various washes that mesh seamlessly with NMIXX’s intense stage presence and confident charm.
The second concept takes on a more laid-back vibe under the theme of the ‘GUESS Girl.’ It captures the members’ cheerful, everyday lifestyle, showcasing breezy looks like loose-fit Bermuda shorts, short-sleeve shirt sets, and lively striped pique tops—a casual, yet stylish wardrobe perfect for spring days.
Fan Perks and Fashion Forward
To celebrate the launch, GUESS will offer exclusive bonuses to customers, including collectible NMIXX photocards and branded reusable bags. The collection will be available starting the 24th at the GUESS Korea official online store, as well as online and offline stores across Asia.
In a statement, a GUESS brand representative shared, “We’re thrilled to collaborate with NMIXX and deliver a fresh visual experience. The campaign showcases the spirited convergence of our innovative designs with NMIXX’s unique energy.”
The Perfect Fashion-Fandom Crossover
As K-pop continues to dominate global fashion campaigns, this collaboration marks another creative fusion between music and style. Fans now have the chance to wear the looks they admire—and maybe even feel a little more like a star themselves.
