Meet IDID: Starship’s Newest Boy Group
Move over, CRAVITY—there’s a new boy group in town. IDID, the latest squad to debut under STARSHIP Entertainment’s mega project Debut’s Plan, just launched their first EP I did it. and its title track, Shiny But On My Own, is already catching fire.
A Debut with Sparkle and Swagger
Released today at 6PM KST, the music video pulses with the mood of Gen Z: casual, colorful, and refreshingly real. The seven members flaunt their individuality—filming themselves, jamming to music, scrolling on their phones—all with a confident edge that never tries too hard. And yes, the punchy chorus and high-energy choreography are designed to live rent-free in your head.
A Global Sound Powered by Top Producers
Backing IDID’s polished debut? A dream team of international hitmakers. The song features production from heavyweights like Dem Jointz—yes, the same guy who worked with Dr. Dre, Eminem, and K-pop heavy-hitters like BLACKPINK, aespa, and NCT 127.
Thanks to this A-list production crew, the track seamlessly blends high-octane beats with carefree youth vibes, offering global listeners something fresh yet familiar.
Starship’s First Boy Group in 5 Years
This debut isn’t just a big moment for IDID—it’s a milestone for STARSHIP, too. The label, home to MONSTA X and IVE, hasn’t introduced a boy group since CRAVITY debuted back in 2020. Hand-picked through the high-profile Debut’s Plan, IDID’s seven members were selected for their elite skills in dance, vocals, expression, and communication—a full-package Gen Z idol team.
The group has already attracted a solid global fanbase through their pre-debut content. With a fresh concept of being “high-end refreshing idols”—think luxury visuals meets down-to-earth charm—IDID is positioning themselves to rewrite the rookie playbook.
What’s Next for IDID?
Following their official debut, IDID is expected to roll out more content, live performances, and fan events in the coming weeks. And if their MV is anything to go by, K-pop stans worldwide are in for a wild, rebellious, and ridiculously fun ride.
“Shiny But On My Own” is available now on all major music platforms.
Watch the MV: https://www.youtube.com/embed/ddzl1LDe9Ec?si=t48T31pmPTjzOc_O
