What Happens When Revenge Is Worth 4 Trillion Won?
Romance, mystery, and a deadly contract marriage—mark your calendars. ‘The Kind Lady, Bu Se-mi’ (original title: 자애로운 여자 부세미) premieres September 29 at 10 PM KST on ENA, starring Jeon Yeo-been and Jinyoung in a K-drama dripping with tension and secrets.
A Contract Bride with a Secret Agenda
At the center of the story is Kim Yeon-ran (played by Jeon Yeo-been), a struggling bodyguard who unexpectedly marries chaebol chairman Ka Seong-ho (veteran actor Moon Sung-keun)—but not for love. The chairman, diagnosed with only months to live, offers her a massive inheritance in exchange for protecting a deadly promise. Her new identity? Bu Se-mi.
This isn’t your typical Cinderella plotline. Their first meeting takes a wild turn when the chairman immediately proposes marriage—talk about fast-tracking the romance! But with bloody crime scenes, loaded guns, and shocked expressions in the teaser, it’s clear this lady’s new life is less Hallmark, more Hitchcock.
In-Laws, Lies, and Inheritance Wars
After becoming Ka Seong-ho’s wife, Yeon-ran must navigate icy relations with his daughter, Ka Seon-yeong (played by Jang Yoon-ju). Think Succession, but Korean—and add murder. Tension flares when Seon-yeong begins scheming to paint Yeon-ran as the villain, hinting at a deadly family power struggle.
“You must survive,” warns the chairman, handing Yeon-ran a photo of his daughter. Not cryptic or anything.
A Village, A New Identity, and a Reluctant Romance
With only three months to pull this off, Yeon-ran heads to a quiet village under the name Bu Se-mi. But the locals aren’t buying her story—especially single dad Jeong Dong-min (Jinyoung), who suspects her secrets run deep.
Soon, their clashes hint at something more than distrust. Could romance be sneaking into Yeon-ran’s revenge plot? Actor Jinyoung’s soulful gaze might just be the K-drama twist we didn’t know we needed.
A Genre-Mashup of Thriller Meets Romance
Written by Hyun Gyu-ri and directed by Park Yoo-young, the drama promises an emotional seesaw ride—crime, deceit, and unexpectedly tender connections. The teaser gave us a taste: a bloodied bed, a dropped gun, and a whole lot of drama.
As Yeon-ran juggles dangerous secrets, a ticking clock, and a fake identity, the big question unfolds: Will she survive long enough to reset her life?
‘The Kind Lady, Bu Se-mi’ airs every Monday and Tuesday at 10 PM on ENA. VOD streams will be available via KT Genie TV right after broadcast, with OTT streaming through TVING.
Ready to Fall Into the Chaos?
This fall’s must-watch drama mixes revenge-fueled ambition with forbidden romance and dangerous lies. With only three months until her plan (or her life) is complete, Bu Se-mi isn’t just playing house—she’s playing with fire.
