K-Beauty Lands in Japan with a Glow
If you’re a skincare junkie or just love a good glow-up, this one’s for you. Korean skincare brand Percendi, known for its ultra-concentrated serums and no-BS results, is officially making its Japan debut on September 17, 2025. The launch will roll out across approximately 350 Don Quijote stores as part of their global cosmetics section called “Sekakosu”—short for “Sekai no Cosmetics,” or “World Cosmetics.”
What’s the Hype About?
Leading the lineup is the Percendi Super Toning Blur Serum, packed with a whopping 25% niacinamide. That’s not a typo—twenty-five percent. This powerhouse ingredient is beloved in the K-beauty scene for brightening skin, tightening pores, and evening out texture. Basically, your skin’s new BFF in a bottle.
Where and How Much?
- Product: Percendi Super Toning Blur Serum Niacinamide 25%
- Release Date: September 17, 2025 (Wednesday)
- Price: ¥1,800 (plus tax)
- Stores: Don Quijote’s “Sekakosu” corners in ~350 locations
Why Don Quijote?
Donki, a beloved Japanese mega discount chain, has been leaning hard into its beauty imports lately. Their “Sekakosu” section is basically a treasure chest for skincare fans—offering cult-favorite brands from Korea, the US, and more. With Persendi’s arrival, they’re doubling down on their love affair with K-beauty.
Final Glow-Up
Percendi stepping into Japan isn’t just a product drop—it’s a sign of just how deeply K-beauty continues to sweep across Asia. So if you’re in Japan this fall, consider this your excuse to make a Donki run. Your skin might thank you.
Follow @percendi.jp.official on Instagram for updates, tutorials, and real-time glowing reviews.
