Teaser Sparks Cultural Sensitivity Concerns
Right before liftoff, the new MBC K-drama Let’s Go to the Moon found itself tangled in controversy. The drama’s teaser, inspired by a retro ice cream commercial from Korea’s 1980s–90s era, drew criticism from some international viewers who felt it mocked certain global cultures.
Official Apology and Response from the Production Team
Back in August, the production team issued a public apology on the drama’s official site, admitting, “We failed to show enough sensitivity toward other cultures.” Their tone suggested reflection—but the conversation reignited this week.
Producer Oh Dayoung Sets the Record Straight
At the drama’s press conference held on May 16 at MBC’s Sangam headquarters in Seoul, producer Oh Dayoung didn’t dodge the issue. Standing alongside stars Lee Sunbin, Ra Miran, former Gugudan member Jo Aram, and Kim Youngdae, Oh acknowledged the misstep:
“It was something we should’ve handled more carefully,” she said. “I genuinely wanted to make a good drama, but I now realize that Korean dramas resonate beyond our borders. We must stay more aware and sensitive to diverse cultures moving forward.”
What Is ‘Let’s Go to the Moon’ About?
MBC’s Let’s Go to the Moon isn’t your typical feel-good story. Premiering on May 19, the drama dives into the gritty reality of financial stress in South Korea. The plot follows three women who feel crushed under the weight of wages that can’t keep up with the cost of living—and turn to cryptocurrency investment as a last resort. It’s being described as a “hyperrealist survival tale.”
Cultural Sensitivity in the Streaming Era
In the age of Netflix and Viki, K-dramas have global audiences pressing play in dozens of languages. That means creators, intentionally or not, are cultural ambassadors—and scrutiny follows. ‘Let’s Go to the Moon’ isn’t the first show to learn this lesson publicly, and it likely won’t be the last.
Final Take
As K-content continues to rocket abroad, the spotlight on representation burns brighter. ‘Let’s Go to the Moon’ aims to win hearts with its bold social commentary, but it now carries the added responsibility many globalized stories must bear: respect the culture, or risk the clapback.
Will the drama’s message break through the noise? All eyes are on May 19.
