When K-Beauty Meets Childhood Nostalgia
What do you get when you mix jelly-textured lip tints, glowy highlighters, and the rainbow-colored charm of the Care Bears? A limited-edition makeup collab that’s straight out of a pastel dream.
South Korea’s buzzworthy cosmetics label TAG—a sister brand to cult-favorite too cool for school—is bringing its first Care Bears™ collection to brick-and-mortar shelves in Japan. The drop begins September 19, 2025, exclusively at Don Quijote stores nationwide.
Inside the Collection: Jelly, Glitter, and Glam
The collab features three core products, each as cute as it is wearable:
- Water Fit Jelly Tint – A juicy, long-lasting lip stain in six fruity shades. Think cherry jelly, creamy strawberry, and melt-in-your-mouth grape. Price: ¥880 (about $6 USD) before tax.
- Starlit Beam Lighter – A highlighter packed with twinkle-dust shimmer, available in four galaxy-inspired shades. Price: ¥1,080 (around $7 USD) before tax.
- Jelly Bear Cheek – A blush with a soft, marshmallowy jelly texture in five heart-fluttering colors, priced at ¥980 (roughly $6.50 USD).
The Water Fit Jelly Tint nails that dewy, gloss-meets-stain vibe without the stickiness. Inspired by high-sugar gummy candy, these tints bring juicy color and lasting comfort in flavors like Tender Rose, Cherry Alot, Cheerbaby, and more.
The Starlit Beam Lighter is all about that pearlescent sparkle—no brush needed! Just dab with your fingers for a radiant, 3D glow reminiscent of stardust.
Then there’s the Jelly Bear Cheek, giving sweet, sheer blush with a bouncy sponge-cake texture. Each shade channels first crush feels, from peachy “Shy Bear” to neon “Lovey Bear.”
Why Fans Are Already Lining Up (Mentally)
TAG has been gaining traction in Korea’s competitive beauty scene thanks to its fusion of playful design and easy-to-wear formulas. This collab, drenched in nostalgia and Gen Z-friendly packaging, is poised to drive major FOMO for collectors and K-beauty lovers alike.
“It’s the kind of makeup that makes you smile just by looking at it,” one fan raved on Instagram. “Like skincare and a serotonin boost in one.”
Where to Find It
The full Care Bears x TAG collection launches September 19 at Don Quijote stores across Japan. Quantities are limited, so sprint, don’t stroll. Online restocks haven’t been announced yet, so this might be your only shot.
Final Thoughts: K-Beauty That Hits You Right in the Feels
This isn’t just makeup—it’s fan service for millennials who grew up on Care Bears and Gen Z collectors who live for pastel packaging. Equal parts functional and fun, it’s proof that the K-beauty world knows how to tap our hearts—and our wallets.
So, which jelly shade are you grabbing first? 🍒✨
