Felix Joins TAMBURINS for a Radiant New Scent Story
TAMBURINS, the cult-favorite Korean perfume brand known for its minimalist packaging and avant-garde scent storytelling, just dropped its new ‘SUNSHINE’ collection in Japan. The launch caught fire online not just for the fragrances—but also thanks to Stray Kids’ Felix, who lends his ethereal visuals to the campaign.
Inside the ‘SUNSHINE’ Scent Universe
First introduced in Korea earlier this September, the ‘SUNSHINE’ collection officially landed in Japan on September 20. The new fragrances were designed to evoke dreamy, almost cinematic scenes: think midday naps with a puppy and enchanted forest romps.
There are two key fragrances:
- SUNSHINE: A fresh blend of angelica, lily of the valley, and musk intended to echo the freedom of running through a forest bathed in light.
- PUPPY: A cozy mixture of blue chamomile and woodsy cereal notes, meant to feel like a warm puppy breathing softly in your lap.
The Collection Lineup: From Candles to Carry-ons
The collection goes way beyond standard perfume sizes. It includes 50ml and 11ml bottles, limited editions, perfume oils, bone-shaped solids, candles in two weights (260g / 900g), and even wearable perfume cases made of tweed. Yes, fragrance fashion is a thing.
New to this drop are the highly stylized Perfume Limited 45ml and Perfume Bone 20g—quickly becoming collector items. Meanwhile, Perfume Shell X 15ml editions of both scents are exclusively available online, while the oversized fragrance candles are in-store exclusives.
Where to Snag ‘SUNSHINE’
Fans in Japan can shop the collection at select TAMBURINS hubs like the flagship stores in Shibuya and Aoyama, Shibuya PARCO, Isetan Shinjuku, Hankyu Umeda in Osaka, the official online store, and through LINE Gift shop.
Exclusive Swag and Felix-Powered Moments
TAMBURINS is sweetening the deal with limited-time gifts. All purchases through the online store come with a sample-sized SUNSHINE 2ml. Spend over 7,000 yen and snag a PUPPY Case Keyring too. Shoppers who go for main sizes (11ml / 50ml / Limited) also get a bonus Perfume Bone Mini.
In-store shoppers aren’t left out either—get those same perks by spending 7,000 yen and subscribing to the brand’s LINE account. But fair warning: these goodies are only available while supplies last.
Of course, the real scene-stealer is Felix, whose dreamlike vibe perfectly matches the brand’s poetic aesthetic. Catch glimpses of his visual magic at in-store displays across Japan, or check out behind-the-scenes footage on TAMBURINS’ official Instagram.
Closing Whiff
Between the warm puppy-daydream juice, wearable perfume gadgets, and Felix’s glowing touch, TAMBURINS’ ‘SUNSHINE’ launch feels less like a fragrance drop and more like an art-house moment. If you’ve ever wanted to smell like a fairytale told in K-pop visuals, this is it.
