Rei Shines in Tokyo as LUNA’s Beauty Muse
On June 22, IVE’s Rei stepped onto the Shibuya stage with a chic all-white look, glowing as the global ambassador for Korean beauty brand LUNA. She didn’t just show up—she lit up the room like a walking skincare filter.
Makeup, But Keep It Light and Butter-Smooth
“I love expressing myself freely,” Rei shared, adding that LUNA’s identity perfectly aligns with her own. As for her beauty philosophy? Keep it light and natural. She swears by LUNA’s buzz-worthy Grinding Conceal Butter—a creamy, soft concealer that lives up to its name with a texture that “covers imperfections like butter.”
She’s also a fan of the brand’s Conceal Blender Palette, using both products not just for coverage, but to add subtle highlights that elevate her look.
From Idol to Beauty Icon
Known for her polished beauty Vlogs and on-stage glam, Rei revealed, “I’ve always been super into hair and makeup. These days, I use Conceal Butter almost every time I do my makeup.”
Fans look up to her not just as a K-pop star, but as a style role model. “Honestly, it’s overwhelming but I’m so thankful,” she said. “It means a lot to know that people find inspiration in how I do my makeup and fashion.”
K-Beauty Tips Straight From Rei
Want to glow like Rei? Her hot tip: strategically place highlighter before blush to really make the color pop. “It gives the cheeks a brighter, more vibrant look—and it’s super trendy in Korea right now,” she explained.
According to Rei, makeup talk is a daily routine among IVE’s members, and swapping beauty tips is part of their glam-game bonding. K-pop idols—they’re just like us (but better at blending).
What’s Next for Rei and LUNA?
With the creamy Grind Conceal Butter hitting shelves in Japan starting October 3, Rei promised fans more exciting activities ahead. “Thank you to everyone who came today. I’ll continue to show many sides of myself in Japan with LUNA, so please look forward to it!” she said with a smile and signature flair.
The Bottom Line
Rei isn’t just representing a product—she’s embodying the new face of K-beauty: effortless, expressive, and globally adored. And with fans hanging onto every brush stroke and blush dab, the K-beauty wave shows no signs of slowing.
