IVE’s Rei Talks Favorite Korean Beauty Trends in Tokyo

IVE’s Rei lit up a beauty event in Tokyo as the face of Korean brand LUNA, dishing on makeup must-haves, beauty advice from her members, and her dreams of a bigger spotlight in Japan.

K-pop Beauty Queen Hits Tokyo

Rei from IVE recently touched down in Shibuya to attend a beauty event hosted by LUNA, a trending Korean cosmetic brand for which she serves as ambassador. With cameras flashing and fans cheering, she shared everything from her go-to products to bonding moments with her groupmates over eyeshadows and lip tints.

“We Always Talk Makeup!”

At the event, Rei gave fans a peek into the glam side of idol life. She revealed, “I often chat with the other members about our favorite makeup looks and products. It brings us even closer!” Her beauty weapon of choice? A dewy-finish cushion compact that’s trending across Seoul.

From Seoul Streets to Shibuya Style

Rei didn’t just talk products—she broke down the latest Korean makeup trends, including glossy lips and soft blush draping that matches Japan’s love for subtle, feminine looks. The crowd? Eating it up. Many attendees were fellow J-pop fans intrigued by the cross-cultural beauty vibes Rei effortlessly embodies.

Japan Activities? Stay Tuned!

When asked about her aspirations in Japan, the Tokyo-born idol grinned. “It’s an honor to stand here. I’d love to do more in Japan—it feels like coming home.” Fans are already crossing fingers for more IVE stages and solo work from Rei in her birth country.

Social Buzz Goes Off

Photos of Rei’s stunning visuals and playful charm at the event are all over social media, generating buzz from K-pop lovers and J-beauty followers alike. In one circulating clip, she sweetly calls herself a work in progress, saying, “I’m still learning, but I want to make people smile through both music and beauty.”

Why It Matters

In a world where K-pop idols double as trendsetters on and off stage, Rei is a rising ambassador for Korean beauty’s global reach. Her appearance underscores how K-beauty continues to influence Japanese markets, with idols like Rei bridging both cultures with charm and style.

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