A Korean Star Goes Incognito (Sort Of)
Shim Eun Kyung, the critically acclaimed actress known for her versatile roles in both Korean and Japanese cinema, recently pulled off a hilarious stunt that had fans doing double takes—literally. In a new video released by Kakao Pay, she transforms into a Japanese convenience store clerk named “Shim Eun-ja.” Yes, really.
The Scene That Had Netizens Fooled
In the video, released via Kakao Pay’s official social media, “Eun-ja” is seen tidying up shelves when a woman approaches and asks what we’re all thinking: “Aren’t you Shim Eun Kyung?” Her daughter insists it can’t be the actress, and the whole interaction is played with subtle, comedic confusion. Cue internet chaos.
Shim Eun-ja Speaks Out
Taking to Instagram, Shim posted a cheeky update: “Another day at the convenience store. Someone asked if I was Shim Eun Kyung again. My name is Shim Eun-ja.” Meta much? Turns out, the short film is a clever promo for Kakao Pay’s overseas payment service—but without any clear branding, viewers were left guessing (and obsessing).
Fan Reactions: ‘I Thought It Was a Lookalike—It’s Really Her!’
The understated humor and ‘is-this-even-real?’ premise struck a chord with fans. Comments like “So cute,” and “I thought it was a lookalike, but it really was her!” flooded online forums. The low-key brilliance of the campaign made it feel like part comedy sketch, part sitcom cameo.
What’s Next for Shim Eun Kyung?
Beyond her undercover convenience store shift, Shim Eun Kyung is set to appear in the upcoming tvN drama How to Become a Building Owner in the Republic of Korea. She also stars in the Japanese film Yoru to Himitsu no Tabibito alongside Tsutsumi Shinichi, which premieres in Korea this December. Oh, and that film just won top honors at the Locarno International Film Festival. No big deal.
The Takeaway
Whether it’s sweeping award shows or sweeping convenience store aisles, Shim Eun Kyung proves yet again she can do it all—and look effortlessly cool while doing it. Now the real question is: can we get Shim Eun-ja: The Series?
