From Carefree Youth to Business Battleground
Get ready to meet the newest unlikely hero on K-dramaland—Junho from 2PM is suiting up as a rookie CEO in the upcoming tvN weekend drama, Taephoon Company. A new teaser and growth-themed poster just dropped, showing off the evolution of Kang Taephoon, a street-savvy guy from Apgujeong who suddenly finds himself running a floundering trading company in the heart of the 1997 Asian Financial Crisis.
What Is ‘Taephoon Company’ About?
The series follows Kang Taephoon (played by Junho), who gets swept into becoming president of a nearly bankrupt company overnight. No employees, no capital, and nothing to sell—he’s in way over his head. But instead of folding, he makes a bold choice: to fight through the crisis, not just for survival, but for everyone involved.
The drama sets itself against the real-life backdrop of Korea’s economic collapse in the late 1990s, aiming to deliver a story that blends financial drama with human resilience. Sounds heavy? Maybe. But it’s also packed with heart, humor, and a rookie CEO who’s more awkward than alpha—at first.
Poster Perfect: From Goofball to Grit
The official poster shows Taephoon hugging a roll of fabric like it’s treasure, surrounded by cargo. His charming grin contrasts a powerful quote: “You can bet on me. I didn’t start this just to save myself.”
He’s not just hustling for a paycheck—he’s fighting for people. And according to the creators, this embodies the drama’s core message: solidarity, courage, and grinding through crisis, even when the odds are abysmal.
Teaser Breakdown: Hello? Crisis Calling
If the poster tugs at your heart, the teaser might make you laugh. Taephoon—once a swagger-filled “Apgujeong street boy”—gets smacked by reality fast, flailing through English phone calls with nothing but “Hello? Hello?” and getting scolded by a no-nonsense HR supervisor (played by Kim Jae-hwa).
Despite the chaos (and cringe), Taephoon doesn’t back down. One scene even shows him trying to physically stop a moving delivery truck—because yes, he’s that committed.
No Hero’s Journey Without Failure
This isn’t your standard K-drama businessman. He’s broke, confused, and wildly out of his depth—but that’s the point. Through setbacks and slapstick moments, he learns leadership from the ground up. Watching him clash with employees and slowly win their trust is bound to bring laughs—and probably a few tears.
Coming Soon: A Drama With Guts and Grit
Taephoon Company premieres on October 11 at 9:10 p.m. KST, taking over the Saturday-Sunday night slot from The Tyrant Chef. With a blend of nostalgia, corporate chaos, and emotional grit, it’s shaping up to be a must-watch for fans of modern K-dramas with a classic underdog twist.
As the production team puts it: “Taephoon’s journey reflects not just personal growth, but a message of hope and unity for anyone going through a tough time.”
