What Is TERS, and Why Is Everyone Obsessed?
South Korea’s buzzy new beauty brand TERS just dropped in Japan—and haircare may never smell the same. Known for topping Korea’s massive fashion platform Musinsa in the beauty category, TERS is bringing its cult-favorite treatment perfume to Japanese fans for the first time via Amazon, Rakuten, and Qoo10.
Hair Mist That Doubles As Perfume
Think of TERS not as your usual hair spray, but as a ritual for your senses. Inspired by the Greek myth of Berenice II—the constellation queen with legendary hair—TERS blends haircare with fine fragrance. It’s a non-wash mist that nourishes hair while surrounding it in luxury-level scent, turning your hair into an accessory of its own.
The Secret Sauce: Beauty Meets Science
Inside each spritz? A cocktail of argan, olive, and jojoba oils to smooth without stickiness. Add ultra-fine misting tech, and you’ve got touchable hair that smells like it walked out of a designer showroom. The scent lasts up to six hours (based on their own tests), reviving with every hair flip.
Pocket-Sized Luxury
The bottle’s just 30ml—about the size of a travel-sized serum—making it perfect for on-the-go glam. Toss it in your bag or jacket pocket and freshen up from desk to dinner in a flash.
Five Scents with Mood-Board Names
- OBAD (Clear) – Soft linen & powdery florals. Feels like snuggling under the covers all day.
- LOCF (Yellow) – Orange blossom meets bitter petitgrain and a citrus kiss. Spring in a bottle.
- JYAM (Pink) – Warm amber and mossy musk. Date night magic.
- OCOW (Blue) – Waterlily and airy soap. Like a spa breeze on the beach.
- OTF (Green) – Green forest meets playful citrus. Sunday hikes, bottled.
When & Where to Get It
TERS Treatment Perfume is now live online (starting September 24, 2025) through retailers like Amazon, Rakuten, and Qoo10, with offline sales rolling out nationwide soon. At just 3,190 yen, it’s a small splurge with high scent payoff.
Final Spritz
TERS isn’t just selling fragrance—it’s sparking a “scented self-care” movement through your hair. Ready for your daily dose of main character energy, misted from root to tip?
