Close Your Eyes Builds Hype with Creative Promo for ‘Snowy Summer’

Rising K-pop group Close Your Eyes teases fans with colorful promotional content and a unique social media concept ahead of their second mini-album release set for July 9.

New Album Preview Teases Fans with Collectibles

Rising K-pop group Close Your Eyes (members: Jeon Minwook, Ma Jingxiang, Jang Yeojoon, Kim Sungmin, Song Seungho, Kenshin, Seo Kyungbae) is turning up the excitement ahead of their latest release by rolling out unique and eye-catching promotional content. Their second mini-album titled ‘Snowy Summer’ is scheduled to drop on July 9 at 6 p.m. KST.

On June 27, the group’s agency Uncore shared a preview video of the album on their official YouTube channel. The video offered a sneak peek into the album’s components, featuring collectible items such as photocards, art postcards, and keyring dolls—must-have goodies for eager fans.

A Fake Magazine with a Real Twist

At 9 p.m. the same day, they launched a new promotional SNS account styled as a fictional digital magazine. This creative concept continues the promotional style seen in their debut EP ‘closeyoureyes.today,’ but this time with an intriguing twist—members play the role of magazine editors investigating mysterious phenomena.

The group plans to roll out content under this theme progressively, creating story-driven engagement with fans. Each member brings a unique personality to the digital magazine, perfectly representing the phrase “7 members, 7 colors.”

‘Snowy Summer’ to Heat Up July Charts

Close Your Eyes is aiming to stand out this summer with a cool concept. ‘Snowy Summer’ features four tracks, including the double title tracks “Paint Candy” and “Snowy Summer,” along with “ㅠ” and “Bubble Tea in My Left Hand.”

The group is expected to make a strong impression in the competitive summer K-pop scene, blending vibrant visuals, imaginative content, and a showcase of each member’s personality to deepen their bond with fans around the world.

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