LE SSERAFIM’s Hong Eunchae Fronts VASILISA’s Chocolatey Perfume Campaign

LE SSERAFIM's Hong Eunchae stars in the latest campaign for fragrance brand VASILISA’s Fall/Winter 2025 collection—highlighting a chocolate-inspired perfume and photo giveaways.

Hong Eunchae Brings Sweet Energy to Fall/Winter 2025

Fragrance lovers and LE SSERAFIM fans, rejoice—VASILISA’s Fall/Winter 2025 drop is about to melt hearts. The Japanese fragrance brand’s latest NUDE ONE collection features LE SSERAFIM’s Hong Eunchae as its newest muse, embodying the cozy, elegant vibes of the upcoming season.

Introducing the ‘Melty Chocolat’ Eau de Parfum

The star of the season is the Melty Chocolat Eau de Parfum, inspired by Japan’s beloved nama chocolate. Think rich ganache swirled with floral notes, topped off with a dash of bitter cacao to give it a sophisticated twist. The scent is sweet, romantic, and just a little mature—kind of like when your bias suddenly drops a sultry concept.

The sleek brown gradient bottle is giving melted truffle realness, perfect for holiday gifting or display shelf flexing.

A Touch of Sweetness, Literally

Also in the lineup: the NUDE ONE Fragrance Tint Hand Cream. Using high-quality perfume-grade oils, it offers hydrating texture with all-day scent payoff. The minimalist packaging should fit right into every beauty flatlay or your K-beauty shelf.

For scent layering fans, there’s the NUDE ONE Coffret Set, bundling the mini perfume and hand cream into one stylish, giftable box.

Exclusive Visuals and Giveaways

Hong Eunchae shines in new campaign visuals—bundled up in stylish winter looks and radiating what fans are calling “national little sister charm.” Starting Friday, October 17, VASILISA will run a photo card giveaway via its official Instagram. One hundred lucky winners will snag exclusive shots of Eunchae you won’t find anywhere else.

When and Where to Snag Yours

  • First pre-sale (40mL perfume): September 30, 2025 – via FITS you. STORE
  • Wider pre-sales: November 1 (select stores) and October 1 (online & Loft stores for hand cream)
  • General release: From November 15, 2025 – in variety shops and discount stores across Japan

Prices range from ¥990 for the hand creams to ¥4,400 for the full-size perfume. The NUDE ONE Coffret Set, a holiday-worthy gift at ¥2,200, drops on October 1 (pre-sale) and November 1 (general release).

The Sweet Scent of Hallyu

From K-pop playlists to your beauty routine, Hong Eunchae continues to sprinkle her fresh charm everywhere—now with actual scent trails. This collaboration shows how Korean pop powerhouses are globalizing everything, even your fragrance shelf. With limited stock, you might want to set those reminders now.

Which idol would you love to see lend their signature vibe to a fragrance next?

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