The Wind Gets the Elite Treatment
The Wind, one of K-pop’s most promising 5th-generation boy groups, has been tapped as the new model for South Korea’s leading school uniform brand, Elite School Uniforms. Their agency, with us Entertainment, confirmed the partnership on June 1.
Red-Hot Visuals for Winter 2024
As part of the campaign, Elite unveiled a fresh poster featuring the six-member group styled in crisp winter uniforms. Set against a vibrant red backdrop, each member rocked a unique twist on the school look, from sporty jackets to classic blazers. The most eye-catching part? Their mix-and-match of official uniforms with athletic wear, a bold combo that adds an energetic edge.
Not Their First Runway Rodeo
This isn’t The Wind’s first venture into fashion. Earlier this year, they fronted the 2025 Spring/Summer campaign for global leisure brand O’NEILL. Now, their leap into the academic fashion world shows just how wide the group’s appeal runs. From outdoor gear to high school hallways—they’ve got it covered.
Momentum That’s Hard to Miss
With their fashion credibility rising and new music on the move, The Wind is catching eyes across K-pop and commercial industries alike. On May 15, the group celebrated their second debut anniversary by dropping the heartfelt track, “Hello Tomorrow,” penned in part by members Kim Heesu and Choi Hanbin.
From concert stages to lookbooks, The Wind is clearly not just riding the breeze—they’re making it blow in their favor.
