Japan Gets the TREASURE Treatment—Again
K-pop boy group TREASURE is pulling double duty this year—announcing not just another epic tour, but also a nationwide pop-up store rollout. Starting October 17, six venues across five major Japanese cities will host limited-time pop-up stores in celebration of the 2025-26 TREASURE TOUR [PULSE ON] and the group’s latest merch line.
From Sold-Out Shows to Extra Dates
The buzz began when TREASURE dropped news of their ‘PULSE ON’ world tour. Japan, of course, gets its own spotlight with the exclusive JAPAN TOUR version starting in November 2025. Tickets flew out the door, prompting the group to add a bonus show at Keio Arena Tokyo in October—just ahead of the tour. It’s their first Japan tour in over 18 months, so fans were ready.
Tour Merch, Special Goods, and More
To make the hype even more real, TREASURE is releasing official tour merchandise that includes items from their 3rd mini-album “LOVE PULSE”. Fans can snag these along with event-only exclusive items at the pop-up stores. Think collectibles you can’t get online—and selfie-perfect photo zones designed with region-inspired decor.
Pop-Up Store Locations & Dates
- Tokyo – Seibu Shibuya: Oct 17–27 (10 AM–8 PM)
- Aichi – Nagoya Sakae Mitsukoshi: Oct 31–Nov 10 (10 AM–8 PM, closes 5 PM final day)
- Fukuoka – PARCO: Nov 8–16, 10 AM–8:30 PM
- Kanagawa – Sogo Yokohama: Nov 14–25 (10 AM–8 PM, closes 5 PM final day)
- Tokyo – Shibuya MODI: Dec 26–Jan 12 (11 AM–7:30 PM, closed Jan 1–3)
- Osaka – Namba Marui: Jan 31–Feb 12, 11 AM–7 PM
No Ticket? No Problem
Here’s the best part—you don’t need a concert ticket to join the fun. Admission to every site is free. Whether you’re a die-hard Teume (that’s TREASURE’s fandom name) or just love limited-edition K-pop merch, this is your moment.
Why It Matters
This isn’t just a merch drop; it’s an immersive fan experience. Pop-up stores are becoming a signature K-pop strategy—blending retail therapy with fandom culture. TREASURE’s rollout proves that engaging with fans offline still hits different.
So, what will you grab first—the photocard set or that exclusive tote?
