The K-beauty hybrid you didn’t know you needed
Korean makeup powerhouse 3CE is turning up the shine with a brand-new product that’s as aesthetic as it is versatile. Meet the 3CE Crazy Lip Glow—a buttery-smooth lip and cheek stick coming in ten glossy, syrupy shades that melt into your skin like honey. Think of it as your new glam-on-the-go essential.
Release dates and where to get it
Set your calendar: The Crazy Lip Glow lands first at Loft stores in Japan on October 11, 2025, with a wider nationwide launch on October 18. It will also hit e-commerce platforms like Qoo10, Amazon, and Rakuten starting October 14.
The price? A wallet-friendly ¥2,530 (about $17 USD). Not bad for a double-duty glow stick that promises glass-skin vibes in seconds.
What makes it special?
Inspired by the luscious texture and shine of com-honey (that’s the real honeycomb kind), this stick nails both lip gloss and blush duties with a dewy, natural finish. It’s already a chart-topper in Korea’s beauty scene, clinching the #1 spot in Olive Young’s makeup category.
And in typical 3CE fashion, the packaging is Instagram-ready—sleek, minimalist, and effortlessly cool.
Sweet collab alert: 3CE x &Yogurt
To celebrate the launch, 3CE is teaming up with beloved organic Greek yogurt dessert chain &Yogurt. From October 11 to November 3, the two brands will roll out a limited-edition treat menu, with honey-themed toppings that mirror the product’s lip-smacking vibe.
Fans visiting &Yogurt during this period can also get their hands on exclusive launch perks—because what’s better than beauty and dessert?
Limited-edition gift? Yes, please.
Buy any Crazy Lip Glow at select Japanese retailers during the promo period and score a trendy lip holder with a cute charm, totally free. But heads up—it’s first-come, first-served while supplies last.
- Promo starts: October 11 at Loft, October 18 nationwide
- Participating stores: Loft, Plaza, @cosme, Ainztulpe, Shop In, AEON, Matsumoto Kiyoshi, Cocokarafine, Hands, and more.
Final glow-up
The 3CE Crazy Lip Glow is the perfect mix of playful packaging and serious beauty payoff. With ten juicy shades, a unique texture, and a yogurt collab that screams ‘treat yourself,’ this drop is pure K-beauty magic with a twist of honey.
Will this be the new must-have in your fall makeup kit?
