FIFTY FIFTY Defies the Odds with a Surprise Retro Hit
K-pop girl group FIFTY FIFTY is making waves once again as their hit track ‘Pookie’ stages a remarkable comeback on South Korea’s digital charts. Released in April as the main title track of their third mini album, ‘Pookie’ is now enjoying a resurgence in popularity months after promotions officially ended.
‘Pookie’ Surges Back into the Charts
Despite the end of official promotions, ‘Pookie’ recently broke back into the TOP100 chart of Melon, one of Korea’s biggest music platforms. As of 9 a.m. on the 30th, the song had climbed to No. 51, highlighting the strength of its growing momentum.
Social Media Sparks the Revival
One major factor in the track’s viral resurgence comes from a playful twist by member Moonsanel, who showcased a boy group-style version of the ‘Pookie’ challenge during a music show interview and behind-the-scenes clips. The fun reinterpretation quickly caught on across social media platforms, leading to renewed interest in the song.
Connecting With Fans Through Creative Content
In response to the outpouring of support, FIFTY FIFTY has been actively engaging fans by uploading diverse content variations of the challenge—including both the original and boy group versions—on their official social media channels.
From Small Company to Big Break
Since rebooting as a five-member group in September last year, FIFTY FIFTY has earned praise for their stunning visuals, polished performance skills, and relatively high-quality sound despite being under a smaller agency. Fans and critics alike are calling them one of the rising stars of “easy listening” in K-pop.
Widely dubbed a “group you can trust musically,” FIFTY FIFTY continues to write what many are calling the ‘miracle of a small agency,’ igniting global interest in their next chapter.
Meeting Fans, One Event at a Time
The group is also maintaining close connections with their fanbase through in-person fan sign events and ongoing schedules, signaling more exciting activities ahead.
Photo Credit: ATTRAKT
