Winter’s Refreshing Presence Takes Over Summer
Yuhan-Kimberly’s newest commercial for its summer sanitary product “White Stay Cool” has gone viral — and it’s all thanks to K-pop idol Winter of aespa. Just two weeks after its release, the ad has already surpassed 10 million total views across platforms, capturing the public’s attention with its cool summer messaging.
Cool Concept Meets Cool Image
The campaign’s slogan, “Why Summer Feels Cooler,” is more than catchy. The ad introduces the brand’s new cooling sheets in a visually refreshing way. Pairing the product with Winter’s bright and lively image further emphasized the campaign’s theme — and her very name, ‘Winter,’ ironically adds to the ad’s chill factor during the sweltering Korean summer.
From the teaser alone, viewers quickly tuned in. On YouTube, the video reached 5.5 million views, while Instagram racked up another 4.6 million. Clearly, fans couldn’t get enough of Winter’s summery charm.
Boost in Sales Reflects Ad’s Popularity
The campaign’s popularity didn’t just stay online. According to Yuhan-Kimberly, demand for the White Stay Cool pad increased by over 40% across major online shopping platforms post-release. As Korea heads into its rainy and humid season, interest in cooling, high-absorbency products is only expected to grow.
More to Come: Behind-the-Scenes & Summer Events
If you want more Winter, you’re in luck. A making-of film from the ad shoot is set to release later this July. The brand is also planning season-exclusive promotions — including the release of limited-edition Winter photo cards.
“We hope to make summer menstruation more comfortable with these innovative products,” said a representative from White. “We look forward to seeing even greater synergy between Winter and the brand as the season heats up.”
Nothing says ‘stay cool’ quite like a K-pop star who turns up the chill for summer.
