Cherry Day Celebrates Summer’s Most Beloved Fruit
SEOUL, July 2 – Actress So Yi-hyun dazzled fans on July 2 as she appeared at the Cherry Day event held in central Seoul, hosted by the Northwest Cherry Growers. The event marked her official debut as the 2025 Cherry Muse.
The annual event celebrates the arrival of prized Washington cherries, often called the “diamonds of fruit” for their rich red color and sweet flavor. July 2 has been designated as Cherry Day every year to commemorate the seasonal launch of this popular fruit.
So Yi-hyun Shines as a Modern Working Mom Icon
Known for her versatile roles on screen and her poised presence as a variety show host, So Yi-hyun continues to impress audiences both professionally and personally. Recognized for her fresh and elegant charm, she was selected as this year’s Cherry Muse, symbolizing beauty, wellness, and vitality.
“I’m honored to represent Washington cherries,” So said with a smile. “I hope everyone enjoys a beautiful, healthy summer with delicious cherries.”
Why Washington Cherries Are a Nutritional Powerhouse
More than just a sweet treat, Northwest cherries are packed with antioxidants that support anti-aging and natural melatonin to aid sleep. Their low glycemic index also makes them a favorite among health-conscious individuals and those watching their diet.
Think of them as the K-beauty of fruits—naturally sweet, full of benefits, and perfect for summer.
Cherry Day: Where Health Meets Glamour
The event merged glamor and wellness, highlighting the rising trend of fruit-themed marketing collaborations in Korea. Similar to promotional events featuring strawberries or peaches, Cherry Day has now become one of the season’s most anticipated lifestyle happenings.
With a star like So Yi-hyun as the face of the campaign, it’s clear the cherry is no longer just a fruit—it’s a statement.
