Lee Jae-yong Returns as Netizens’ Top Corporate Leader
In a dramatic comeback, Samsung Electronics Chairman Lee Jae-yong reclaimed first place in the June 2025 Netizen Awards for corporate leaders, receiving 2,553 votes (42.8%). After briefly surrendering his crown to Lotte Chairman Shin Dong-bin in May, Lee has once again proved his popularity among online voters.
Longstanding Fan Support and Business Impact
Known for his global leadership and innovation in technology, Lee has consistently led the rankings of the Netizen Awards. This time was no exception, as his reputation and loyal following helped him return to the top. His image as a forward-thinking, tech-savvy business leader continues to resonate with the public.
However, Lee still has legal matters pending. The Supreme Court is set to deliver its verdict on June 17 regarding allegations of unfair merger practices and accounting fraud. While he was cleared in lower courts, the final decision could have long-term effects on both Lee and Samsung.
Shin Dong-bin and Chung Eui-sun Follow Close Behind
Coming in second was Shin Dong-bin, Chairman of the Lotte Group, with 1,510 votes (25.3%). Despite his surprise rise to first place in May, Shin maintained strong support to remain a formidable presence in the rankings. The consistency in votes suggests that his influence remains robust.
Taking third place was Hyundai Motor Group Chairman Chung Eui-sun, who earned 1,031 votes (17.3%). His leadership in the auto industry and innovation in clean mobility appear to strengthen his standing among both industry insiders and the public.
A Competitive Field of Industry Leaders
Trailing behind were Shinsegae Vice Chairman Chung Yong-jin with 261 votes (4.4%) and Hotel Shilla President Lee Boo-jin with 259 votes (4.3%), taking fourth and fifth place, respectively. Their continued presence in the rankings reflects steady brand loyalty and executive visibility.
Other notable figures in the top 10 included:
- LG Chairman Koo Kwang-mo – 196 votes (6th place)
- CJ Chairman Lee Jay-hyun – 118 votes (7th)
- Hyundai Group Chairwoman Hyun Jeong-eun – 16 votes (8th)
- Doosan Chairman Park Jeong-won – 12 votes (9th)
- Naver Founder Lee Hae-jin – 5 votes (10th)
Shifting Trends in Public Sentiment
The June edition of the Netizen Awards once again showcased how dynamic public sentiment can be toward South Korea’s top business figures. With Lee Jae-yong climbing back to the top, Shin Dong-bin’s persistent popularity, and Chung Eui-sun’s solid position, the competition between the nation’s leading conglomerates is set to become even more intense in the coming months.
