Rookie Boy Group NOWZ Ignites Youthful Swagger with Debut Album

Cube Entertainment's rookie boy group NOWZ unveils their first mini album 'IGNITION', showcasing a bold concept and youthful energy with contributions from Yuqi of (G)I-DLE.

NOWZ Debuts with Bold Street Style in ‘IGNITION’

Cube Entertainment’s newest K-pop boy group NOWZ (members: Hyunbin, Yoon, Yeonwoo, Jinhyuk, Siyoon) is stepping into the spotlight with their unique take on youth and ambition. On July 2, the group released the first concept photos for their debut mini album ‘IGNITION’ through their official social media channels.

Stylish Debut with Sharp Visuals

In the concept photos, NOWZ exudes stylish, urban vibes with strong visual impact. The group showcases their individuality and confidence through both solo and unit shots. Hyunbin and Yeonwoo stand out with a soft yet charismatic aura, while Yoon, Jinhyuk, and Siyoon catch the eye with their intense masculine appeal.

Collaboration with (G)I-DLE’s Yuqi

Prior to the album release, NOWZ dropped their pre-release single ‘Fly Free (Feat. Yuqi of (G)I-DLE)’, giving fans a taste of their fresh and emotional sound. Yuqi not only featured on the track, but also participated in writing, composing, and producing the song, enhancing the group’s storytelling about the struggles and beauty of youth.

‘IGNITION’: A Message for Youth

The album ‘IGNITION’ sets out to capture the passion and drive of youth aiming for the top. Along with ‘Fly Free’, the album features a selection of high-quality tracks that articulate the group’s identity. NOWZ is already gaining attention as a promising rookie under Zalpha, Cube Entertainment’s latest endeavor in the K-pop scene.

Mark Your Calendars

NOWZ will officially release their debut mini album ‘IGNITION’ on July 9 across major streaming platforms. As new faces to watch in K-pop, their journey is just beginning — and the ignition has just been sparked.

Images courtesy of Cube Entertainment

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