ONEW’s New Album Comes to Life at Seoul Pop-Up Store
K-pop star ONEW of SHINee is hosting a unique pop-up store event in Seoul to mark the release of his highly anticipated second solo album, ‘PERCENT.’
Opening at Shinsegae Gangnam from July 15
From July 15 to 27, fans can visit the ‘ONEW 2ND ALBUM ‘PERCENT’ POP-UP STORE’ at Shinsegae Gangnam’s 1st-floor Open Stage. The space recreates the music video set for his title track, ‘ANIMALS’, promising visitors a chance to step into the album’s aesthetic universe.
Interactive Zones, Music, and Exclusive Experiences
The pop-up features a variety of interactive content and event zones designed for both fans and general audiences. Visitors can participate in on-site events to complete their personalized ‘percent’ and even enjoy a DJ performance using ONEW’s music, adding dynamic energy to the experience.
Visuals and Album Details
The official poster, released ahead of the event, shows ONEW holding a bouquet in front of gift-wrapped boxes, hinting at the visually rich and festive vibe of the pop-up store. Exclusive photo zones and immersive event spaces will be available only during the event period.
Global Tour to Follow
Following the album’s digital release on July 15 at 6 PM KST, ONEW will kick off his first solo world tour, ‘2025 ONEW WORLD TOUR ‘ONEW THE LIVE: PERCENT (%)’. The tour begins in Seoul on August 2–3 and will reach 16 cities worldwide, allowing ONEW to connect with his global fanbase in a more intimate way.
A Multi-Sensory Treat for SHINee Fans
With the combination of album-inspired visuals, interactive media, and exclusive live events, ONEW’s pop-up store is set to be a celebration of music, fandom, and creativity—an unmissable event for K-pop enthusiasts this summer.
