Choo Young-woo Glows at Tom Ford’s Fragrance Launch
If K-drama heartthrob Choo Young-woo was a scent, he’d definitely be a limited-edition luxury cologne—mysterious with a splash of charisma. And fittingly, that’s exactly the energy he delivered at a star-studded beauty event in Seoul on July 1.
Choo Young-woo brings the heat to Tom Ford Beauty’s popup
The breakout actor made a dashing appearance at Tom Ford Beauty’s “Oud Boyager” launch popup, held at The Hyundai Seoul in Yeouido. Dressed in sleek neutrals and a confident aura sharp enough to cut glass, Choo instantly became human perfume personified. Talk about brand synergy.
Fans and media couldn’t get enough of his chic, photogenic look, with shots of his side profile and sharp jawline already making rounds online—and probably getting saved to vision boards everywhere.
What’s the big deal about Tom Ford’s Oud Boyager?
The Oud Boyager popup celebrates Tom Ford’s new fragrance release, a luxe blend that promises mystery and sophistication with every spritz. If that sounds like the opening monologue to a noir K-drama, it’s by design. The event, which runs from July 2 to 7, lets guests immerse themselves in the brand’s noir aesthetic while exploring its latest olfactory creation.
The venue itself—The Hyundai Seoul’s ultra-modern flagship store—served as the perfect stage for this high-scent fashion fusion. Think soft spotlights, black leather accents, and a display so premium it practically whispered “flex.”
From the screen to the red carpet: Choo Young-woo’s ascension
Choo Young-woo is no stranger to the spotlight. After winning fans over in dramas like “You Make Me Dance” and “School 2021”, the actor has been steadily climbing the ranks as one of Korea’s most promising next-gen leading men. His ability to command attention without saying a word? Part of the charm package.
His Tom Ford appearance isn’t just a fashion moment—it’s a statement that he’s ready to roll with the A-list. As one fan put it on Twitter, “He’s not just serving looks; he’s serving MAIN CHARACTER ENERGY.”
K-beauty meets K-star power
Korea’s beauty scene thrives on celebrity endorsements, and for good reason. With stars like Choo Young-woo lending their faces to global campaigns, luxury brands tap directly into the cultural gold mine that is Hallyu—the Korean Wave sweeping fans across the globe.
Popups like this aren’t just about sales. They’re mini festivals of fashion, fandom, and fragrance. And when your brand ambassador has both acting chops and perfect skin, the product kind of sells itself.
Fans react: “Tom Ford who? It’s Choo Young-woo we’re buying.”
- “He looks like the brand came to life. Literal perfume boy!” – Fan comment on Instagram
- “I didn’t know I needed a fragrance ad campaign with him until now.” – Twitter user @KDramaDiaries
- “I’m only attending this popup if he comes in the bottle.” – TikTok reaction
It’s safe to say: With Choo Young-woo front and center, even people who don’t usually keep up with fragrance drops found themselves Googling “Oud Boyager.”
FAQs
Who is Choo Young-woo?
Choo Young-woo is a rising South Korean actor, known for his roles in dramas like You Make Me Dance and School 2021. With his striking visuals and growing fanbase, he’s quickly becoming a new face to watch in the K-drama world.
What event did Choo Young-woo attend?
He attended Tom Ford Beauty’s launch event for their new fragrance, “Oud Boyager,” held on July 1 at The Hyundai Seoul. The event runs until July 7 and features an immersive fragrance experience.
Why is his appearance significant?
As a rising celeb, Choo Young-woo’s attendance signals his growing status in Seoul’s luxury and fashion circles. Plus, his fan-favorite looks and photogenic presence help amplify any brand he touches—Tom Ford included.
