Choo Young-woo Dazzles at Tom Ford Eau de Voyage Launch
Rising K-drama star Choo Young-woo turned heads on July 1st at Seoul’s The Hyundai Department Store in Yeouido, where he helped kick off luxury beauty brand Tom Ford’s exclusive pop-up event. The stylish showcase unveiled the label’s newest fragrance, Eau de Voyage, with a glam twist fitting of Tom Ford’s signature aesthetic.
Tom Ford’s Fragrance Meets K-Drama Flair
As the fashion world knows, when Tom Ford launches a new product, it’s never subtle. This time, the ‘Eau de Voyage’ pop-up blends sleek modernism with wanderlust-inspired design, matching the olfactory vibe of the scent itself. Scheduled to run from July 2 to July 7, the pop-up gives Seoulites a chance to immerse themselves in the world of Tom Ford Beauty—right at the heart of the bustling Yeouido district.
And who better to help celebrate than one of Korea’s most buzzworthy young actors? Known for his roles in popular dramas like You Make Me Dance and Once Upon a Small Town, Choo Young-woo brought both charm and boyish cool to the event. Dressed in understated monochrome and exuding effortless class, it’s safe to say his appearance wasn’t just a publicity move—it was a moment.
Who Is Choo Young-woo?
If you haven’t heard of Choo Young-woo yet, give it approximately five minutes. With boy-next-door visuals and a growing list of impressive acting credits, the 1999-born actor is firmly on the Hallyu radar. He first stole hearts with his role in the 2021 BL miniseries You Make Me Dance, then leveled up with KBS dramas like School 2021 and Oasis.
His ability to balance emotional depth with bright-eyed innocence has drawn comparisons to early career Park Bo-gum. Add to that a cool sense of style, and brands are already lining up.
Fashion at the Forefront
For his Tom Ford appearance, Choo Young-woo opted for a clean, noir-inspired look that fans (and stylists) are already dissecting online. Think minimalist black suit, clean lines, and accessories that said “CEO but romantic lead.” It’s no wonder fans on Twitter were quick to dub him “#TomFordBoyfriend.”
- Fan reactions poured in: “Is that a fragrance or just how Choo Young-woo smells naturally?!” one tweet joked.
- Others swooned over his glowing complexion—proof that the man makes just as strong a visual statement as the fragrance he was there to promote.
Eau de Voyage: What’s the Hype?
Tom Ford’s latest fragrance drop is more than just a perfume—it’s an olfactory passport. Described as a blend of citrus top notes with a musky, woody base, Eau de Voyage is meant to evoke the essence of travel, luxury, and sensual escape. With the global trend of “scented storytelling” rising, it makes perfect sense that the brand would tap into K-celeb power to launch this edition in Asia.
Choo Young-woo’s appearance not only expanded the perfume’s appeal to Korean audiences but positioned him as someone capable of bridging pop culture, beauty, and luxury—which is what the Hallyu wave is really all about.
What’s Next for the Actor?
With several projects allegedly in the works and advertising gigs like this, Choo Young-woo seems poised for his breakout year. Rumors swirl online about a major streaming drama offer and more brand deals.
Given how the Tom Ford appearance trended through Korean and international fan communities, it’s pretty clear: Choo Young-woo is no longer a rising star. He’s already arrived.
FAQs
Who is Choo Young-woo?
Choo Young-woo is a South Korean actor known for his roles in You Make Me Dance, Oasis, and School 2021. Born in 1999, he has quickly gained popularity for his emotional range and charming visuals.
What was the Tom Ford event in Seoul?
The event was a pop-up showcase celebrating the launch of Tom Ford Beauty’s new fragrance, Eau de Voyage. It ran at The Hyundai in Yeouido from July 2 to July 7. Choo Young-woo attended as a celeb guest.
What is Eau de Voyage by Tom Ford?
Eau de Voyage is Tom Ford’s newest fragrance, designed to evoke the feeling of luxurious travel. It features citrusy top notes and a warm, woody finish.
