Star-Studded Gathering at Luxury Beauty Brand’s Event
On June 10, K-drama star Gong Seung-yeon appeared at the opening of Sulwhasoo’s new pop-up store, the Yoonbit Lounge, located at the Lotte AvenueL in Jamsil, Seoul. The event celebrated the brand’s signature First Care Activating Serum, known in Korea as ‘Yoonjo Essence.’
The pop-up, designed to immerse visitors in the brand’s values of tradition and innovation, will welcome beauty lovers until June 20.
Other Celebs Join the Spotlight
The event also drew attention with appearances from popular stars including Hyeri, actor Lee Jun-hyuk, and idol-turned-actor Lee Jun-young, adding extra glamor to the scene. Fans and media flocked to catch glimpses of their favorite celebrities at the photowall session.
Blending Beauty and Experience
Sulwhasoo, a global luxury skincare brand under Amorepacific, often merges culture and cosmetics to deliver a deeper brand experience. The Yoonbit Lounge offers an interactive journey that emphasizes holistic beauty inspired by Korean herbal tradition.
The brand’s First Care Activating Serum has long been a best-seller, bolstered by its strong domestic and international fan base. Events like this continue to reinforce its image as a premium name in K-beauty.
With Beauty, Glamour Never Ends
As Hallyu continues to influence global beauty standards, events like the Yoonbit Lounge pop-up not only promote products but also celebrate Korean aesthetics and celebrity culture. Expect more star-studded appearances as brands increasingly use Hallyu ambassadors to engage with fans worldwide.
